Amplitude vs Microsoft Clarity
The ultimate side-by-side head-to-head analysis for 2026.
Short answer
- Price: not directly comparable — Amplitude is free tier available, Microsoft Clarity is free.
- How to start: Amplitude is free tier available, Microsoft Clarity is free.
These lines are generated from the pricing we track, not from a paid placement. We do not publish a quality score, because we do not have one we can stand behind. They cannot tell you which tool fits your workflow — the sections below are there for that. How we score tools.
Amplitude
Microsoft Clarity
Category
Marketing
Marketing
Base Price
Free tier
Free
Public API
Yes
No
Mobile app
No
No
Open source / self-hostable
No
No
SSO (SAML)
Yes
No
Choose Amplitude if:
Product Leaders and Enterprise Data Teams.
Choose Microsoft Clarity if:
Website Owners and UX Designers.
Amplitude: pros & cons
- Industry Leader: The most trusted name for enterprise-level product analysis.
- Behavioral Cohorts: Group users by what they DO, not just who they are.
- Pathfinder: See all the different paths users take through your app to find bottlenecks.
- Predictive Analytics: Use machine learning to predict future user actions and churn.
- Complexity: One of the most difficult analytics tools to master fully.
- Implementation: Requires a very meticulous data tracking plan to be effective.
- Price: Enterprise plans are among the most expensive in the entire industry.
Microsoft Clarity: pros & cons
- 100% Free: No hidden fees or traffic limits, ever.
- Instant Setup: Start recording and generating heatmaps within minutes of installation.
- Rage Click Detection: Automatically highlights where users are getting frustrated.
- Google Analytics Link: Syncs your recordings directly with your GA data for deep context.
- Basic Surveys: Lacks the deep user feedback and survey tools found in Hotjar.
- Reporting Limits: Analytical filters are powerful but less customizable than pro tools.
- Data Retention: Historical data is kept for a limited time compared to paid competitors.
Our verdict on Amplitude
The most powerful platform for companies whose business depends on their product's performance.
Our verdict on Microsoft Clarity
The best free 'Hotjar alternative' on the market with no compromises on power.