Brevo vs Microsoft Clarity
The ultimate side-by-side head-to-head analysis for 2026.
Short answer
- Price: not directly comparable — Brevo is free tier available, Microsoft Clarity is free.
- How to start: Brevo is free tier available, Microsoft Clarity is free.
These lines are generated from the pricing we track, not from a paid placement. We do not publish a quality score, because we do not have one we can stand behind. They cannot tell you which tool fits your workflow — the sections below are there for that. How we score tools.
Brevo
Microsoft Clarity
Category
Marketing
Marketing
Base Price
Free tier
Free
Public API
Yes
No
Mobile app
Yes
No
Open source / self-hostable
No
No
SSO (SAML)
Yes
No
Choose Brevo if:
Small businesses with large lists who send occasionally.
Choose Microsoft Clarity if:
Website Owners and UX Designers.
Brevo: pros & cons
- Pricing by send volume, not list size
- SMS and email in one platform
- Usable free tier
- Deliverability trails premium providers
- Interface can feel cluttered
- Automation builder is limited on lower tiers
Microsoft Clarity: pros & cons
- 100% Free: No hidden fees or traffic limits, ever.
- Instant Setup: Start recording and generating heatmaps within minutes of installation.
- Rage Click Detection: Automatically highlights where users are getting frustrated.
- Google Analytics Link: Syncs your recordings directly with your GA data for deep context.
- Basic Surveys: Lacks the deep user feedback and survey tools found in Hotjar.
- Reporting Limits: Analytical filters are powerful but less customizable than pro tools.
- Data Retention: Historical data is kept for a limited time compared to paid competitors.
Our verdict on Brevo
The send-based pricing is genuinely better for big, quiet lists.
Our verdict on Microsoft Clarity
The best free 'Hotjar alternative' on the market with no compromises on power.