ConvertKit vs Mailgun
A source-aware comparison of pricing, documented capabilities and workflow fit.
Short answer
- Price: not directly comparable — ConvertKit is from $9/user/mo, Mailgun is pricing not verified.
- How to start: ConvertKit is from $9/user/mo, Mailgun is pricing not verified.
- Where they differ: only Mailgun has sso (saml); both offer public api.
These lines are generated from the pricing we track, not from a paid placement. How we score tools.
What ConvertKit is
ConvertKit (now Kit) is an email marketing platform specifically designed for professional creators—bloggers, YouTubers, and podcasters. It replaces the complexity of traditional corporate email tools with a clean, subscriber-centric approach. Its primary strength lies in its intuitive visual automation builder, allowing you to create complex marketing funnels with ease. With built-in landing pages and e-commerce capabilities, ConvertKit helps you build your audience and monetize your work without needing multiple tools.
What Mailgun is
Mailgun is a developer-focused email API for sending, receiving and tracking mail at volume.
Side by side
| ConvertKit | Mailgun | |
|---|---|---|
| Category | Marketing | Marketing |
| How to start | $9/user/moverified | Not verifiednot a monthly price |
| Public API | Yes | Yes |
| Mobile app | No | not checked |
| Open source / self-hostable | No | not checked |
| SSO (SAML) | No | Yes |
| Visit | ConvertKit ↗ | Mailgun ↗ |
What ConvertKit is built to do
- Visual Automations
- Build complex marketing sequences that change based on subscriber actions.
- Landing Page Builder
- Create high-converting sign-up pages for your newsletters in minutes.
- Creator Network
- Get discovered and grow your list by partnering with other influencers.
- Subscriber Tags
- Organize your audience with flexible tags instead of rigid, messy lists.
Choose ConvertKit if
- Blogger, YouTubers, and Professional Creators.
Choose Mailgun if
- Applications sending transactional email programmatically.
Evidence and freshness
Where a claim on this page comes from a vendor page, it is linked here.
ConvertKit: pros & cons
- Simple Automations: The most intuitive visual funnel builder in the market.
- Creator Network: Benefit from an internal network of other creators who can recommend you.
- High Deliverability: Known for making sure your emails actually land in the inbox.
- Commerce Ready: Sell digital products and subscriptions directly within your emails.
- Basic Editor: Its email designer is very minimalist and not meant for highly visual layouts.
- Pricing: Can be expensive compared to MailerLite or Beehiiv as your list grows.
- Reporting: Analytical dashboards are less detailed than some enterprise competitors.
Mailgun: pros & cons
- Strong API and inbound routing
- Detailed logs and analytics
- Scales to high volume
- Support tiers cost extra
- Deliverability depends on IP setup
- Interface is developer-oriented
Our verdict on ConvertKit
The best email platform for those looking for powerful automation without the corporate headache.
Our verdict on Mailgun
A solid technical choice. Budget for a dedicated IP if volume matters.