ConvertKit vs Mailjet

What ConvertKit is

ConvertKit (now Kit) is an email marketing platform specifically designed for professional creators—bloggers, YouTubers, and podcasters. It replaces the complexity of traditional corporate email tools with a clean, subscriber-centric approach. Its primary strength lies in its intuitive visual automation builder, allowing you to create complex marketing funnels with ease. With built-in landing pages and e-commerce capabilities, ConvertKit helps you build your audience and monetize your work without needing multiple tools.

What Mailjet is

Mailjet handles transactional and marketing email with a collaborative template editor and European data hosting.

What ConvertKit is built to do

Visual Automations

Build complex marketing sequences that change based on subscriber actions.

Landing Page Builder

Create high-converting sign-up pages for your newsletters in minutes.

Creator Network

Get discovered and grow your list by partnering with other influencers.

Subscriber Tags

Organize your audience with flexible tags instead of rigid, messy lists.

Choose ConvertKit if

• Blogger, YouTubers, and Professional Creators.

Choose Mailjet if

• European teams needing both marketing and transactional email.

ConvertKit: pros & cons

• Simple Automations: The most intuitive visual funnel builder in the market.
• Creator Network: Benefit from an internal network of other creators who can recommend you.
• High Deliverability: Known for making sure your emails actually land in the inbox.
• Commerce Ready: Sell digital products and subscriptions directly within your emails.
• Basic Editor: Its email designer is very minimalist and not meant for highly visual layouts.
• Pricing: Can be expensive compared to MailerLite or Beehiiv as your list grows.
• Reporting: Analytical dashboards are less detailed than some enterprise competitors.

Mailjet: pros & cons

• Real-time collaboration on templates
• EU data residency option
• Transactional and marketing together
• Deliverability trails specialist providers
• Interface can be slow
• Advanced features on higher tiers