HubSpot CRM vs Keap
The ultimate side-by-side head-to-head analysis for 2026.
Short answer
- Price: not directly comparable — HubSpot CRM is free tier available, Keap is pricing not verified.
- How to start: HubSpot CRM is free tier available, Keap is pricing not verified.
These lines are generated from the pricing we track, not from a paid placement. We do not publish a quality score, because we do not have one we can stand behind. They cannot tell you which tool fits your workflow — the sections below are there for that. How we score tools.
HubSpot CRM
Keap
Category
CRM
CRM
Base Price
Free tier
Not verified
Public API
Yes
Yes
Mobile app
Yes
Yes
Open source / self-hostable
No
No
SSO (SAML)
Yes
Yes
Choose HubSpot CRM if:
SaaS Companies, Marketing Agencies, and High-Growth Sales Teams.
Choose Keap if:
Small service businesses that want sales and marketing in one place.
HubSpot CRM: pros & cons
- Generous Free Tier: Unbeatable value for small businesses and startups starting out.
- Deep Ecosystem: Seamless integration with Gmail, Outlook, and over 1,000 third-party apps.
- HubSpot Academy: Access free training to enhance your sales and marketing skills.
- User-Friendly Interface: Manage your business through drag-and-drop tools without technical knowledge.
- Steep Pricing Curve: Paid tiers can become very expensive as you add more features.
- Complex Customization: Advanced enterprise setups may require technical implementation assistance.
- Reporting Limits: Detailed analytical reports are often locked behind higher-tier plans.
Keap: pros & cons
- CRM and marketing automation together
- Built for small service businesses
- Includes payments and quotes
- Interface feels dated
- Onboarding fee on some plans
- Automation builder is limited compared with specialists
Our verdict on HubSpot CRM
The number one CRM choice for teams prioritizing ease of use and long-term scalability.
Our verdict on Keap
Convenient consolidation. Each individual part is beaten by a specialist tool.