Mailchimp vs Matomo
The ultimate side-by-side head-to-head analysis for 2026.
Short answer
- Price: not directly comparable — Mailchimp is from $13/user/mo, Matomo is free tier available.
- How to start: Mailchimp is from $13/user/mo, Matomo is free tier available.
These lines are generated from the pricing we track, not from a paid placement. We do not publish a quality score, because we do not have one we can stand behind. They cannot tell you which tool fits your workflow — the sections below are there for that. How we score tools.
Mailchimp
Matomo
Category
Marketing
Marketing
Base Price
$13/user/mo
Free tier
Public API
Yes
Yes
Mobile app
Yes
Yes
Open source / self-hostable
No
Yes
SSO (SAML)
Yes
Yes
Choose Mailchimp if:
E-commerce Brands, Bloggers, and Small Marketing Teams.
Choose Matomo if:
Organisations with privacy or regulatory reasons not to use hosted analytics.
Mailchimp: pros & cons
- Ease of Entry: The most user-friendly interface for starting with email marketing.
- Ready Templates: Includes hundreds of professional designs for every industry.
- AI Support: Benefit from an AI assistant for design and copywriting advice.
- Huge Integration: Speaks directly with Shopify, WordPress, and hundreds of other apps.
- Price Hikes: Costs rise quite aggressively as your subscriber list grows.
- Advanced Automation: May not be as deep as ActiveCampaign for very complex funnels.
- Free Tier Shrinkage: Sending limits on the free plan have been reduced in recent years.
Matomo: pros & cons
- You keep the raw data on your own servers
- Cookie-free tracking option eases consent requirements
- Open source with a cloud option if you prefer
- Self-hosting requires database maintenance
- Reporting is slower on large datasets
- Cloud pricing scales with pageviews
Our verdict on Mailchimp
The go-to choice for those seeking a reliable, stylish, and popular email marketing solution.
Our verdict on Matomo
The strongest option when data ownership is a requirement. Otherwise the operational load is real.