Shopify vs WooCommerce
The ultimate side-by-side head-to-head analysis for 2026.
Short answer
- Price: not directly comparable — Shopify is from $39/user/mo, WooCommerce is free tier available.
- How to start: Shopify is from $39/user/mo, WooCommerce is free tier available.
These lines are generated from the pricing we track, not from a paid placement. We do not publish a quality score, because we do not have one we can stand behind. They cannot tell you which tool fits your workflow — the sections below are there for that. How we score tools.
Shopify
WooCommerce
Category
E-commerce
E-commerce
Base Price
$39/user/mo
Free tier
Public API
Yes
Yes
Mobile app
Yes
Yes
Open source / self-hostable
No
Yes
SSO (SAML)
Yes
No
Choose Shopify if:
E-commerce Entrepreneurs and Retail Brands.
Choose WooCommerce if:
Businesses already on WordPress that want a store without platform fees.
Shopify: pros & cons
- Rapid Start: Launch a professional store in minutes with no technical hurdles.
- Huge Ecosystem: There is a Shopify app for virtually every feature you might need.
- High Reliability: Your site remains stable even during the heaviest shopping holidays.
- Shopify POS: Manage your physical and digital stores from a single unified inventory.
- Transaction Fees: Charges extra commission if you don't use Shopify Payments.
- App Costs: Monthly subscription costs for apps can add up very quickly.
- Customization Limits: Deep design changes require knowledge of the 'Liquid' code.
WooCommerce: pros & cons
- No platform fee on sales
- Full control over data and hosting
- Enormous plugin and theme ecosystem
- You own updates, security and performance
- Extensions add up in cost
- Scaling requires real hosting work
Our verdict on Shopify
The world's best platform for starting, growing, and scaling an e-commerce empire.
Our verdict on WooCommerce
The right answer when control matters. Total cost of ownership is higher than the licence suggests.