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Coolors

Colour palette generator.

What it is

Coolors is a palette generator and colour toolkit run by a single independent developer, and its free tier is unusually complete: you can generate palettes, browse thousands of ready schemes and pull colours out of an image without paying, at the cost of ads and a handful of ceilings. Pro removes the ads, lifts the palette from five colours to ten and makes saving unlimited, and there is a one-time lifetime option that pays for itself against the monthly rate in under three years. AI features run on a monthly credit allowance rather than being unlimited.

Coolors pricing

Coolors lists 1 plan and none of them carries a monthly charge.

Coolors plans and published prices, taken from the vendor’s pricing page.
PlanPriceWhat the vendor’s page says
Free plan$0/moFree plan: ads shown on the page, palettes up to 5 colours, 10K+ ready colour schemes, save up to 10 palettes, 1 project and 1 collection, save up to 5 colours, pick colours from an image, collages with limited options, basic public profile page

Prices read from the vendor's own pricing page on 2026-09-09. Vendors change plans without notice — check the source before you budget. Source

Key features

  • Palette generator

    Builds and locks colour palettes, up to five colours free and ten on Pro.

  • Image picker

    Extracts a palette from any uploaded image.

  • Contrast checker

    Tests palettes against accessibility contrast requirements; a Pro feature.

Strengths and trade-offs

What works well

  • Free tier covers the core generator and image picker
  • Pro is priced at a few dollars a month
  • One-time lifetime purchase available instead of a subscription

Where it falls short

  • Free tier is ad-supported and caps saves
  • Palettes are limited to five colours without Pro
  • AI is metered by monthly credits

Who it is for

Designers and developers who need quick palettes and contrast checks.

Pick it or skip it

Pick Coolors if

  • Casual use: the free tier generates palettes, browses 10K+ schemes and pulls colours from an image
  • Anyone who saves a lot of work — Pro lifts the 10-palette, 1-project and 5-colour save limits to unlimited
  • Long-term users: the Forever plan is a $99 one-time payment against roughly $3 a month, so it pays back in under three years
  • Accessibility work, since contrast checking and palette variations sit on the paid tier

Skip it if

  • You need more than five colours in a palette without paying — that ceiling is a free-plan limit
  • Ads are a problem: removing them is the main thing Pro buys
  • You expect unlimited AI — Pro includes a 3,000 credit monthly allowance
  • You want the exact subscription price before signing up; the pricing page renders it client-side rather than listing it

Our verdict

One of the cheapest useful design subscriptions available, and the lifetime option makes sense for anyone who expects to keep using it. Free is enough if you save little and tolerate ads.

Frequently asked questions

How much does Coolors Pro cost?
The vendor's own on-site prompt offers the subscription at $3 a month, and a Forever plan is a $99 one-time payment listed against a $149 reference price. The pricing page itself renders the subscription rate client-side.
Is Coolors free?
Yes, with ads. The free plan generates palettes of up to 5 colours, browses 10K+ ready schemes, picks colours from an image, and saves up to 10 palettes, 1 project and 5 colours.
Is the Coolors lifetime plan worth it?
At $99 one-time against roughly $3 a month, it breaks even after about 33 months and includes all Pro benefits.
What do you get with Coolors Pro?
No ads, palettes up to 10 colours, 10M+ schemes, unlimited palettes, projects, collections and saved colours, full collages, a Pro profile, contrast checking, palette variations and 3,000 AI credits a month.
Does Coolors have a free plan?
Yes. Coolors offers a free tier with limits; paid plans unlock higher usage or team features.
Who is Coolors best for?
Designers and developers who need quick palettes and contrast checks.
What are the main drawbacks of Coolors?
The trade-offs we noted: Free tier is ad-supported and caps saves; Palettes are limited to five colours without Pro; AI is metered by monthly credits.
When should you not use Coolors?
Skip Coolors if: You need more than five colours in a palette without paying — that ceiling is a free-plan limit; Ads are a problem: removing them is the main thing Pro buys; You expect unlimited AI — Pro includes a 3,000 credit monthly allowance.

What we checked

  • Public APIOffers a documented API you can build against.No
  • Mobile appHas a native app for iOS or Android, not just a mobile website.Yes
  • Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
  • SSO (SAML)Supports SAML single sign-on on at least one plan.No

“Not checked” means exactly that — we have not verified it, and we do not guess.

Evidence and freshness

Status: Vendor pricing page verifiedReviewed: 2026-09-09

  • Coolors — Pricing ↗

    Checked 2026-09-09 · Supports: Free plan: ads shown on the page, palettes up to 5 colours, 10K+ ready colour schemes, save up to 10 palettes, 1 project and 1 collection, save up to 5 colours, pick colours from an image, collages with limited options, basic public profile page, Pro removes ads, allows palettes up to 10 colours, 10M+ ready schemes, unlimited saved palettes, unlimited projects and collections, unlimited saved colours, full collages, Pro profile page, palette contrast checking and palette variations, Pro includes access to Coolors AI with 3,000 credits per month, Forever plan: $99 one-time payment, listed against a $149 reference price, including all the benefits of the Pro plan, The vendor's own ad-blocker notice on the same domain offers the subscription at $3/mo, A yearly billing option exists via a 'Switch to yearly' toggle, Affiliate programme pays 20% commission

Limit: Vendor pricing page was reviewed by an editor on this date; this record is not a ToolCompare benchmark. Prices and limits change. The Pro plan's monthly and yearly prices render client-side on the pricing page; the $3/mo figure is taken from the vendor's own on-site subscription prompt. The discounted $99 lifetime price is shown against a $149 reference price, and the vendor does not say when the offer ends.

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