Design
Wix
Popular website builder.
What it is
Wix is a pioneer in 'drag-and-drop' website creation with over 200 million users. It lets anyone build a professional, mobile-responsive site with zero technical knowledge. Its AI-driven ADI can even design a site for you based on a few questions. Its App Market adds features like bookings or e-commerce easily. It's the most popular 'all-in-one' choice for both simple portfolios and complex business sites.
Key features
Wix Editor
The world's most popular visual editor with total pixel-level control.
Wix Bookings
A system allowing your customers to book appointments and pay online.
Ascend by Wix
A suite including email marketing, live chat, and CRM for business management.
Editor X
A specialized version for designers with advanced responsive design capabilities.
Strengths and trade-offs
What works well
- Max Design Freedom: Place any element exactly where you want it with pixel precision.
- All-in-One: Hosting, domain, and design are all bundled into a single bill.
- Huge Library: Over 800 modern, ready-made templates for every possible sector.
- Velo by Wix: Allows developers to add custom JavaScript functions to their sites.
Where it falls short
- Template Lock: Once you build a site, you cannot easily move its content to a new template.
- Site Speed: Sites can become slow if overloaded with too many animations or widgets.
- No Transfer: You cannot move your Wix site to another hosting provider.
Who it is for
Small Business Owners, Artists, and Personal Brands.
Pick it or skip it
Pick Wix if
- Building a site with no budget — the free plan includes hosting and the full editor
- Small sites moving up gradually: Light is $17.77/mo billed annually
- People who want templates and drag-and-drop rather than a developer
Skip it if
- You need your own domain — that comes with a paid plan, not the free one
- You are comparing on price alone; Business Elite is $159.77/mo
- You may want to move the site off Wix later; it cannot be exported
Our verdict
The standard choice for those wanting to build the fastest and most visual site with zero tech skills.
Closest alternatives we track
Same category, ordered by verified starting price.
Frequently asked questions
- Does Wix have a free plan?
- Yes. Wix offers a free tier with limits; paid plans unlock higher usage or team features.
- Who is Wix best for?
- Small Business Owners, Artists, and Personal Brands.
- What are the closest alternatives to Wix?
- In the same category we track Carrd, Bootstrap Studio and Framer. Each has its own review page with verified pricing, and the comparison links above show them side by side.
- What are the main drawbacks of Wix?
- The trade-offs we noted: Template Lock: Once you build a site, you cannot easily move its content to a new template.; Site Speed: Sites can become slow if overloaded with too many animations or widgets.; No Transfer: You cannot move your Wix site to another hosting provider..
- When should you not use Wix?
- Skip Wix if: You need your own domain — that comes with a paid plan, not the free one; You are comparing on price alone; Business Elite is $159.77/mo; You may want to move the site off Wix later; it cannot be exported.
What we checked
- Public APIOffers a documented API you can build against.Yes
- Mobile appHas a native app for iOS or Android, not just a mobile website.Yes
- Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
- SSO (SAML)Supports SAML single sign-on on at least one plan.No
“Not checked” means exactly that — we have not verified it, and we do not guess.
Evidence and freshness
Status: Vendor pricing page verifiedReviewed: 2026-09-07
- Wix — Plans ↗
Checked 2026-09-07 · Supports: Free $0, Light $17.77/month, Core $29.77, Business $39.77, Business Elite $159.77, billed annually, free plan includes hosting, the drag and drop editor and templates
Limit: The page does not state the free plan's ad or custom-domain restrictions, so none are claimed here.
Compare Wix with alternatives
More Design tools: see the full Design category