ToolCompare LogoToolCompare
← Back to the SEMrush review

Best SEMrush Alternatives in 2026

These are the 5 closest tools to SEMrush that we track, ordered by what they cost to start. Each entry says how its pricing differs from SEMrush's — based on the numbers we hold, not on who pays us. We do not publish a quality score, because we do not have one we can stand behind. The cheapest verified option is Microsoft Clarity at Free.

Why people leave SEMrush

  • High Cost: Can be expensive for small businesses and individual practitioners.
  • Complex UI: It is easy to get lost among the dozens of advanced features at first.
  • Reporting Limits: Lower tiers have restrictions on daily queries and exports.

These are the drawbacks listed in our own SEMrush review — not complaints we invented for this page.

  1. 1
    Microsoft Clarity

    Free behavior analytics.

    vs SEMrush: cheaper to start (Free vs $129/user/mo).

  2. 2
    Buffer

    Social media planning.

    vs SEMrush: cheaper to start ($6/user/mo vs $129/user/mo).

  3. 3
    ConvertKit

    Email for creators.

    vs SEMrush: cheaper to start ($9/user/mo vs $129/user/mo).

  4. 4
    Mailchimp

    Email marketing.

    vs SEMrush: cheaper to start ($13/user/mo vs $129/user/mo).

  5. 5
    Typeform

    Beautiful online forms.

    vs SEMrush: cheaper to start ($25/user/mo vs $129/user/mo).