How much does Moz Pro cost?

Moz Pro Standard is $99 a month or $79 a month billed yearly, with 1 user, 3 tracked sites and 300 keywords. Medium is $179 ($143 yearly) with 2 users, 10 sites and 1,500 keywords, and Large is $299 ($239 yearly) with 3 users, 25 sites and 3,000 keywords. A $49-a-month entry plan covers a single website, and Medium has a free trial.

What are the main drawbacks of Moz?

The trade-offs we noted: Link index smaller than Ahrefs or Semrush; Rank tracking limits on lower plans; Some data updates slowly.

When should you not use Moz?

Skip Moz if: You need many seats: plans include only 1–3 users; Your keyword list is large — 300 keywords on Standard runs out quickly for a multi-market site; You want overages included: the price table says overages are not included.

Marketing

Moz

SEO toolset with rank tracking and link data.

What it is

Moz provides SEO tooling: rank tracking, site audits, keyword research and its own link index and domain authority metric. Domain Authority remains its most-cited output, useful as a rough comparative signal rather than a target to chase. Its link index and keyword data are smaller than the leading crawlers, which is the trade for a gentler interface and price.

Moz pricing

Moz publishes 1 plan. Paid tiers start at $99/mo billed annually.

Moz plans and published prices, taken from the vendor’s pricing page.
Plan	Price	What the vendor’s page says
Standard	$99/mo billed annually	Standard $99/month ($79 yearly): 1 user, 3 sites, 300 keywords, 400K pages crawled/month

Prices read from the vendor's own pricing page on 2026-09-08. Vendors change plans without notice — check the source before you budget. Source

Key features

Link index and Domain Authority
Reports referring domains and a comparative authority score.
Keyword research
Estimates volume and difficulty for target queries.
Site crawl
Audits pages for technical and on-page issues on a schedule.

Strengths and trade-offs

What works well

Domain Authority is widely referenced
Approachable interface for non-specialists
Good learning material

Where it falls short

Link index smaller than Ahrefs or Semrush
Rank tracking limits on lower plans
Some data updates slowly

Who it is for

Small teams doing SEO without a dedicated specialist.

Pick it or skip it

Pick Moz if

Small businesses that need rank tracking and site crawls for 3 sites: Standard is $99/month ($79 yearly) with 300 keywords
Agencies tracking 10–25 sites: Medium ($179) and Large ($299) with 1,500 and 3,000 keywords and 2–3 seats
Individuals with a single website who want the $49/month entry plan

Skip it if

You need many seats: plans include only 1–3 users
Your keyword list is large — 300 keywords on Standard runs out quickly for a multi-market site
You want overages included: the price table says overages are not included

Our verdict

Fine as a first SEO tool. Serious link analysis needs a bigger index.

Frequently asked questions

How much does Moz Pro cost?: Moz Pro Standard is $99 a month or $79 a month billed yearly, with 1 user, 3 tracked sites and 300 keywords. Medium is $179 ($143 yearly) with 2 users, 10 sites and 1,500 keywords, and Large is $299 ($239 yearly) with 3 users, 25 sites and 3,000 keywords. A $49-a-month entry plan covers a single website, and Medium has a free trial.
Who is Moz best for?: Small teams doing SEO without a dedicated specialist.
What are the main drawbacks of Moz?: The trade-offs we noted: Link index smaller than Ahrefs or Semrush; Rank tracking limits on lower plans; Some data updates slowly.
When should you not use Moz?: Skip Moz if: You need many seats: plans include only 1–3 users; Your keyword list is large — 300 keywords on Standard runs out quickly for a multi-market site; You want overages included: the price table says overages are not included.

What we checked

Public APIOffers a documented API you can build against.Yes
Mobile appHas a native app for iOS or Android, not just a mobile website.No
Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
SSO (SAML)Supports SAML single sign-on on at least one plan.Yes

“Not checked” means exactly that — we have not verified it, and we do not guess.

Evidence and freshness

Status: Vendor pricing page verifiedReviewed: 2026-09-08

Moz — Moz Pro pricing ↗
Checked 2026-09-08 · Supports: Standard $99/month ($79 yearly): 1 user, 3 sites, 300 keywords, 400K pages crawled/month, Medium $179 ($143 yearly): 2 users, 10 sites, 1,500 keywords, 2M pages, Large $299 ($239 yearly): 3 users, 25 sites, 3,000 keywords, 5M pages, entry plan $49/month for a single website; free trial on Medium; yearly saves 20%, extra AI dashboards $20 each, extra prompts $50 per 100; overages not included

Limit: Vendor pricing page was reviewed by an editor on this date; this record is not a ToolCompare benchmark. Prices and limits change.

Compare Moz with alternatives

Moz vs Similarweb

Tools that do the same job as Moz

Same job, different pricing. Verified starting price first.

Browse all tools we track →

More Marketing tools: see the full Marketing category

Work at Moz? Embed the verified-pricing badge

We read this pricing from Moz’s own pricing page on 2026-09-08. The badge says that and nothing more: no rating, no payment. How the badge works

HTML

<a href="https://toolcompare.net/tools/moz" title="Moz pricing on ToolCompare"><img src="https://toolcompare.net/api/badge/moz" alt="Moz pricing verified by ToolCompare" width="291" height="28"></a>

Markdown (README, docs)

[![Moz pricing verified by ToolCompare](https://toolcompare.net/api/badge/moz)](https://toolcompare.net/tools/moz)