Amplitude vs Crazy Egg

What Amplitude is

Amplitude is the world's #1 ranked product analytics platform, trusted by massive brands like Ford, Walmart, and Burger King. It goes beyond simple traffic tracking to provide deep insights into the 'behavioral' patterns that drive growth and retention. With its 'Digital Analytics Platform' approach, it combines analytics, A/B testing, and a customer data platform into one powerhouse. It is designed for teams that want to turn every user interaction into an opportunity for product-led growth.

What Crazy Egg is

Crazy Egg records how visitors scroll and click, producing heatmaps and session recordings. Heatmaps answer a specific question — where attention actually goes on a page — that a numbers dashboard cannot. It is a diagnostic tool rather than an analytics system, so it complements rather than replaces traffic reporting.

What Amplitude is built to do

Behavioral Cohorts

Group users based on complex action patterns to measure their long-term value.

Experiment

An integrated A/B testing platform that uses your real product data.

Compass

Identify the 'North Star' metrics that correlate most with user retention.

Data Governance

Sophisticated tools for keeping your company's data clean and trustworthy.

What Crazy Egg is built to do

Click and scroll heatmaps

Visualises where visitors click and how far they scroll.

Session recordings

Replays individual visits to see where people struggle.

A/B testing

Runs simple page tests without developer involvement.

Choose Amplitude if

• Product Leaders and Enterprise Data Teams.

Choose Crazy Egg if

• Teams that want to see how a page is used, not just how many visited.

Amplitude: pros & cons

• Industry Leader: The most trusted name for enterprise-level product analysis.
• Behavioral Cohorts: Group users by what they DO, not just who they are.
• Pathfinder: See all the different paths users take through your app to find bottlenecks.
• Predictive Analytics: Use machine learning to predict future user actions and churn.
• Complexity: One of the most difficult analytics tools to master fully.
• Implementation: Requires a very meticulous data tracking plan to be effective.
• Price: Enterprise plans are among the most expensive in the entire industry.

Crazy Egg: pros & cons

• Heatmaps are easy to read and share
• Session recordings show real behaviour
• Simple A/B testing included
• Sampling limits on lower plans
• Recordings raise privacy questions
• Less depth than full analytics