Marketing
Amplitude
Elite product data.
What it is
Amplitude is the world's #1 ranked product analytics platform, trusted by massive brands like Ford, Walmart, and Burger King. It goes beyond simple traffic tracking to provide deep insights into the 'behavioral' patterns that drive growth and retention. With its 'Digital Analytics Platform' approach, it combines analytics, A/B testing, and a customer data platform into one powerhouse. It is designed for teams that want to turn every user interaction into an opportunity for product-led growth.
Amplitude pricing
Amplitude lists 1 plan and none of them carries a monthly charge.
| Plan | Price | What the vendor’s page says |
|---|---|---|
| Free | $0/mo | Free $0: 2M events/month, 1-year retention, unlimited seats, 10K session replays, no credit card |
Prices read from the vendor's own pricing page on 2026-09-08. Vendors change plans without notice — check the source before you budget. Source Price verification log.
Key features
Behavioral Cohorts
Group users based on complex action patterns to measure their long-term value.
Experiment
An integrated A/B testing platform that uses your real product data.
Compass
Identify the 'North Star' metrics that correlate most with user retention.
Data Governance
Sophisticated tools for keeping your company's data clean and trustworthy.
Strengths and trade-offs
What works well
- Industry Leader: The most trusted name for enterprise-level product analysis.
- Behavioral Cohorts: Group users by what they DO, not just who they are.
- Pathfinder: See all the different paths users take through your app to find bottlenecks.
- Predictive Analytics: Use machine learning to predict future user actions and churn.
Where it falls short
- Complexity: One of the most difficult analytics tools to master fully.
- Implementation: Requires a very meticulous data tracking plan to be effective.
- Price: Enterprise plans are among the most expensive in the entire industry.
Who it is for
Product Leaders and Enterprise Data Teams.
Pick it or skip it
Pick Amplitude if
- Products under 2 million events a month — the Free plan is permanent, has unlimited seats and 1-year retention
- Teams that would rather pay as they grow: Plus scales from $0 up to 70 million events with 2-year retention
- Product teams that want session replay bundled (10K sessions/month on Free and Plus)
Skip it if
- You need more than 2 years of retention or custom volume: that is Growth or Enterprise, priced by contact
- Your event volume is already above 70 million — Plus stops there
- You expect a time-boxed trial with full features: Amplitude offers no trial, only the Free plan
Our verdict
The most powerful platform for companies whose business depends on their product's performance.
Closest alternatives we track
Same category, ordered by verified starting price.
Frequently asked questions
- Does Amplitude have a free plan?
- Yes. Amplitude offers a free tier with limits; paid plans unlock higher usage or team features.
- Who is Amplitude best for?
- Product Leaders and Enterprise Data Teams.
- What are the main drawbacks of Amplitude?
- The trade-offs we noted: Complexity: One of the most difficult analytics tools to master fully.; Implementation: Requires a very meticulous data tracking plan to be effective.; Price: Enterprise plans are among the most expensive in the entire industry..
- When should you not use Amplitude?
- Skip Amplitude if: You need more than 2 years of retention or custom volume: that is Growth or Enterprise, priced by contact; Your event volume is already above 70 million — Plus stops there; You expect a time-boxed trial with full features: Amplitude offers no trial, only the Free plan.
What we checked
- Public APIOffers a documented API you can build against.Yes
- Mobile appHas a native app for iOS or Android, not just a mobile website.No
- Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
- SSO (SAML)Supports SAML single sign-on on at least one plan.Yes
“Not checked” means exactly that — we have not verified it, and we do not guess.
Evidence and freshness
Status: Vendor pricing page verifiedReviewed: 2026-09-08
- Amplitude — Pricing ↗
Checked 2026-09-08 · Supports: Free $0: 2M events/month, 1-year retention, unlimited seats, 10K session replays, no credit card, Plus starts at $0 and scales with usage up to 70M events, 2-year retention, credit card required, Growth and Enterprise custom event-based pricing; Enterprise unlimited retention, 50K session replays, no trial; free plan with no time limit
Limit: Vendor pricing page was reviewed by an editor on this date; this record is not a ToolCompare benchmark. Prices and limits change.
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