Attio vs Keap
The ultimate side-by-side head-to-head analysis for 2026.
Short answer
- Price: not directly comparable — Attio is free tier available, Keap is pricing not verified.
- How to start: Attio is free tier available, Keap is pricing not verified.
These lines are generated from the pricing we track, not from a paid placement. We do not publish a quality score, because we do not have one we can stand behind. They cannot tell you which tool fits your workflow — the sections below are there for that. How we score tools.
Attio
Keap
Category
CRM
CRM
Base Price
Free tier
Not verified
Public API
Yes
Yes
Mobile app
No
Yes
Open source / self-hostable
No
No
SSO (SAML)
Yes
Yes
Choose Attio if:
Teams whose process does not fit a standard sales pipeline.
Choose Keap if:
Small service businesses that want sales and marketing in one place.
Attio: pros & cons
- Highly flexible data model
- Fast, modern interface
- Good for non-standard sales processes
- Flexibility means you must design the structure
- Younger than established CRMs
- Fewer prebuilt integrations
Keap: pros & cons
- CRM and marketing automation together
- Built for small service businesses
- Includes payments and quotes
- Interface feels dated
- Onboarding fee on some plans
- Automation builder is limited compared with specialists
Our verdict on Attio
Excellent if you know how you work and want the tool to follow. Teams wanting an opinionated default should look elsewhere.
Our verdict on Keap
Convenient consolidation. Each individual part is beaten by a specialist tool.