Attio vs folk
A source-aware comparison of pricing, documented capabilities and workflow fit.
Short answer
- Price: not directly comparable — Attio is free tier available, folk is from $30/user/mo billed monthly.
- How to start: Attio is free tier available, folk is from $30/user/mo billed monthly.
- Where they differ: only Attio has sso (saml); both offer public api.
These lines are generated from the pricing we track, not from a paid placement. How we score tools.
What Attio is
What Attio isAttio is a CRM built like a flexible database, letting teams model their own objects and pipelines. Modelling your own objects means the CRM can describe an investor pipeline, a partner network or a marketplace, not just deals. The cost is that you design the system: there is no out-of-the-box sales process waiting for you.
What folk is
What folk isfolk is a lightweight CRM organised around relationships and contact groups rather than deal pipelines. It fits agencies, investors and founders whose work is a network of people rather than a funnel of deals. If your team needs forecasting, quotas and stage-weighted pipelines, this is deliberately not that tool.
Side by side
| Attio | folk | |
|---|---|---|
| Category | CRM | CRM |
| How to start | Free tiernot a monthly price | $30/user/moverified |
| Public API | Yes | Yes |
| Mobile app | No | No |
| Open source / self-hostable | No | No |
| SSO (SAML) | Yes | No |
| Visit | Attio ↗ | folk ↗ |
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What Attio is built to do
- Custom data model
- Defines objects and relationships to match the business.
- Automatic enrichment
- Builds records from email and calendar activity.
- Collaborative lists
- Runs pipelines as shared, filterable lists over any object.
What folk is built to do
- Contact-centric model
- Organises records around people and groups rather than deal stages.
- Inbox and LinkedIn capture
- Pulls contacts and conversation history in from mail and social profiles.
- Shared contact groups
- Lets a team maintain one enriched list instead of separate address books.
Choose Attio if
- Small teams of up to 3 who want a modern CRM free with 50,000 records
- Startups scaling to 10 seats and 250,000 records: Plus $35/user/month annually
- Sales teams that want call intelligence and sequences on Pro ($79 annually)
Skip Attio if
- You have more than 3 users and no budget
- You want cheap seats: Pro is $99/user/month billed monthly
- You need SCIM or SSO — Enterprise, annual billing only
Choose folk if
- Small teams that want a CRM built around relationships rather than a sales pipeline
- Trying it properly first — a two-week trial unlocks premium features with no card
- Teams that use contact enrichment; 500 email lookups a month are included on Standard
Skip folk if
- You want a free tier — folk has none, only a two-week trial
- You need volume enrichment: Standard caps email lookups at 500/month and messages at 2,000/member
- You are one person and price-sensitive; $24/member/mo annual is not an entry-level CRM price
Evidence and freshness
Where a claim on this page comes from a vendor page, it is linked here.
Attio: pros & cons
- Highly flexible data model
- Fast, modern interface
- Good for non-standard sales processes
- Flexibility means you must design the structure
- Younger than established CRMs
- Fewer prebuilt integrations
folk: pros & cons
- Feels like a contact book, not a sales system
- Good browser extension for capturing contacts
- Simple to adopt
- Limited pipeline and forecasting
- Fewer integrations
- Not built for large sales teams
Our verdict on Attio
Excellent if you know how you work and want the tool to follow. Teams wanting an opinionated default should look elsewhere.
Our verdict on folk
A relief if traditional CRMs feel heavy. Sales teams needing forecasting should look elsewhere.
Published plans, side by side
Every figure below was read from the vendor's own pricing page and is shown with the sentence it came from. Where a vendor publishes no plan prices, we say so rather than guess.
Attio
- Free$0/mo
Free $0: 3 seats, 50,000 records
- Pro$99/user/mo billed annually
Pro $99/user/month or $79 annual: unlimited seats, 1M records; Enterprise custom; 14-day Pro trial
folk
- Standard$30/user/mo billed monthly
Standard $30/member/month monthly, $24 billed annually
- Premium$60/user/mo billed monthly
Premium $60/member/month monthly, $48 annually
- Enterprise$100/user/mo billed annually
Enterprise from $100/member/month, $80 annually
Attio vs folk: common questions
- Does Attio or folk have a free plan?
- Attio has a free tier with limits, while folk has no free plan listed.
- Which is cheaper once you start paying, Attio or folk?
- folk has the cheaper first paid step: Standard at $30/user/mo billed monthly, against Pro at $99/user/mo billed annually for Attio. Both figures come from the vendors' own pricing pages.
- What is the difference between Attio and folk?
- On the criteria we check, only Attio has sso (saml); both offer public api. The table above lists every criterion side by side.