Brevo vs GetResponse
A source-aware comparison of pricing, documented capabilities and workflow fit.
Short answer
- Price: not directly comparable — Brevo is free tier available, GetResponse is from $19/user/mo.
- How to start: Brevo is free tier available, GetResponse is from $19/user/mo.
- Where they differ: on what we checked they match — both offer public api, mobile app and sso (saml).
These lines are generated from the pricing we track, not from a paid placement. How we score tools.
What Brevo is
Brevo combines email campaigns, SMS, automation and a light CRM, priced by emails sent rather than contacts stored. Billing by emails sent rather than contacts stored changes the maths for lists with a large inactive tail. The interface is broad rather than deep, so teams running sophisticated lifecycle programmes usually outgrow the automation builder.
What GetResponse is
GetResponse is an email marketing platform that has grown into course selling, webinars and a website builder, and its plans separate on automation depth rather than send volume — every paid tier advertises unlimited monthly email sends. The Starter plan includes exactly one custom automation workflow, which is the feature most buyers are actually shopping for; unlimited workflows, segmentation and abandoned-cart recovery begin on Marketer at three times the price. Prices also move with list size through a contact selector, so the published figures are the floor for the smallest list rather than a flat rate.
Side by side
| Brevo | GetResponse | |
|---|---|---|
| Category | Marketing | Marketing |
| How to start | Free tiernot a monthly price | $19/user/moverified |
| Public API | Yes | Yes |
| Mobile app | Yes | Yes |
| Open source / self-hostable | No | not checked |
| SSO (SAML) | Yes | Yes |
| Visit | Brevo ↗ | GetResponse ↗ |
What Brevo is built to do
- Send-based pricing
- Charges for messages sent instead of contacts stored.
- Email, SMS and WhatsApp
- Runs several channels from the same contact list and automations.
- Built-in CRM
- Keeps a light contact and deal record without a separate system.
What GetResponse is built to do
- Email marketing
- Unlimited monthly sends with AI content generation and welcome series.
- Automation workflows
- One custom workflow on Starter, unlimited from Marketer upward.
- Content monetisation
- Course creator, premium newsletters and webinars on the Creator plan.
Choose Brevo if
- Solo creators starting out — the free plan needs no credit card and is positioned for individuals building an online presence
- Small teams sending across channels: Starter covers email and transactional messages with the drag-and-drop editor, templates, forms and advanced segmentation
- Businesses ready to automate: Standard adds unlimited multi-step automation workflows and A/B testing on top of Starter
Skip Brevo if
- You need SMS included — Brevo sends SMS but the credits are sold separately from the plan
- You want your logo-free sending on the cheapest tier: removing the Brevo logo is a paid item rather than a default
- Your volume is unpredictable — Starter is quoted from 5,000 emails per month and the plan price moves with the send volume you pick
Choose GetResponse if
- Starting a list cheaply: Starter is $15.58 a month paid annually with unlimited monthly sends
- Marketers needing real automation — unlimited workflows, segmentation and abandoned-cart recovery start on Marketer at $48.38 a month annually
- Creators selling courses or premium newsletters, which is the Creator plan at $56.58 a month annually including up to 500 students
- Anyone testing first, since the trial needs no credit card
Skip GetResponse if
- You need more than one automation workflow on Starter — that is its single hardest limit
- You have a large contact list: published prices are for the default list size and rise with the contact selector
- You need SSO, a dedicated IP or a dedicated sending domain, which are Enterprise and quote-only
- You teach more than 500 students on Creator, where student management moves to Enterprise
Evidence and freshness
Where a claim on this page comes from a vendor page, it is linked here.
Brevo: pros & cons
- Pricing by send volume, not list size
- SMS and email in one platform
- Usable free tier
- Deliverability trails premium providers
- Interface can feel cluttered
- Automation builder is limited on lower tiers
GetResponse: pros & cons
- Unlimited monthly email sends on every paid plan
- Course creator, webinars and website builder on the Creator tier
- 14-day trial with no credit card
- Starter allows only one automation workflow
- Prices scale with contact list size
- Enterprise features like SSO and dedicated IP are quote-only
Our verdict on Brevo
The send-based pricing is genuinely better for big, quiet lists.
Our verdict on GetResponse
Starter is only enough if you genuinely need one automation. Most buyers land on Marketer, so compare against that price, not the headline.
Brevo vs GetResponse: common questions
- Does Brevo or GetResponse have a free plan?
- Brevo has a free tier with limits, while GetResponse has no free plan listed.
- What is the difference between Brevo and GetResponse?
- On the criteria we check, on what we checked they match — both offer public api, mobile app and sso (saml). The table above lists every criterion side by side.