Does Brevo have a free plan?

Yes. Brevo offers a free tier with limits; paid plans unlock higher usage or team features.

What are the main drawbacks of Brevo?

The trade-offs we noted: Deliverability trails premium providers; Interface can feel cluttered; Automation builder is limited on lower tiers.

When should you not use Brevo?

Skip Brevo if: You need SMS included — Brevo sends SMS but the credits are sold separately from the plan; You want your logo-free sending on the cheapest tier: removing the Brevo logo is a paid item rather than a default; Your volume is unpredictable — Starter is quoted from 5,000 emails per month and the plan price moves with the send volume you pick.

Marketing

Brevo

Email, SMS and marketing automation.

What it is

Brevo combines email campaigns, SMS, automation and a light CRM, priced by emails sent rather than contacts stored. Billing by emails sent rather than contacts stored changes the maths for lists with a large inactive tail. The interface is broad rather than deep, so teams running sophisticated lifecycle programmes usually outgrow the automation builder.

Brevo pricing

Brevo does not publish a plan ladder we could verify. Free tier available.

Prices read from the vendor's own pricing page on 2026-09-09. Vendors change plans without notice — check the source before you budget.

Key features

Send-based pricing
Charges for messages sent instead of contacts stored.
Email, SMS and WhatsApp
Runs several channels from the same contact list and automations.
Built-in CRM
Keeps a light contact and deal record without a separate system.

Strengths and trade-offs

What works well

Pricing by send volume, not list size
SMS and email in one platform
Usable free tier

Where it falls short

Deliverability trails premium providers
Interface can feel cluttered
Automation builder is limited on lower tiers

Who it is for

Small businesses with large lists who send occasionally.

Pick it or skip it

Pick Brevo if

Solo creators starting out — the free plan needs no credit card and is positioned for individuals building an online presence
Small teams sending across channels: Starter covers email and transactional messages with the drag-and-drop editor, templates, forms and advanced segmentation
Businesses ready to automate: Standard adds unlimited multi-step automation workflows and A/B testing on top of Starter

Skip it if

You need SMS included — Brevo sends SMS but the credits are sold separately from the plan
You want your logo-free sending on the cheapest tier: removing the Brevo logo is a paid item rather than a default
Your volume is unpredictable — Starter is quoted from 5,000 emails per month and the plan price moves with the send volume you pick

Our verdict

The send-based pricing is genuinely better for big, quiet lists.

Closest alternatives we track

Same category, ordered by verified starting price.

Klaviyo
Free tier
E-commerce email power.

Frequently asked questions

Does Brevo have a free plan?: Yes. Brevo offers a free tier with limits; paid plans unlock higher usage or team features.
Who is Brevo best for?: Small businesses with large lists who send occasionally.
What are the main drawbacks of Brevo?: The trade-offs we noted: Deliverability trails premium providers; Interface can feel cluttered; Automation builder is limited on lower tiers.
When should you not use Brevo?: Skip Brevo if: You need SMS included — Brevo sends SMS but the credits are sold separately from the plan; You want your logo-free sending on the cheapest tier: removing the Brevo logo is a paid item rather than a default; Your volume is unpredictable — Starter is quoted from 5,000 emails per month and the plan price moves with the send volume you pick.

What we checked

Public APIOffers a documented API you can build against.Yes
Mobile appHas a native app for iOS or Android, not just a mobile website.Yes
Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
SSO (SAML)Supports SAML single sign-on on at least one plan.Yes

“Not checked” means exactly that — we have not verified it, and we do not guess.

Evidence and freshness

Status: Official sources reviewedReviewed: 2026-09-09

Brevo — Pricing ↗
Checked 2026-09-09 · Supports: Free forever plan, no credit card needed, positioned for individuals and solopreneurs, Starter: from 5,000 emails per month, email and transactional messages, drag-and-drop editor, templates, AI content generator, advanced segmentation, forms, basic reporting, email support, no Brevo logo, SMS credit sold separately from the plan, Standard: everything in Starter plus unlimited multi-step marketing automation workflows and A/B testing, Yearly billing discounted 10% versus monthly, 150+ integrations including Shopify, WordPress, Stripe and Zapier

Limit: Vendor pricing page was reviewed by an editor on this date; this record is not a ToolCompare benchmark. Prices and limits change. No price is quoted: the monthly figures render client-side and were not present in the page text.

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