Figma vs Wix
A source-aware comparison of pricing, documented capabilities and workflow fit.
Short answer
- Price: Figma is cheaper — $12/user/mo vs $16/user/mo.
- How to start: Figma is from $12/user/mo, Wix is from $16/user/mo.
- Where they differ: only Figma has sso (saml); both offer public api and mobile app.
These lines are generated from the pricing we track, not from a paid placement. How we score tools.
What Figma is
Figma has revolutionized the design world by moving UI/UX tools to the browser, making traditional desktop software obsolete. It enables teams to work on the same file simultaneously and in real-time. Prototyping features allow you to test your designs as a functioning app, while 'Dev Mode' provides developers with flawless design specs. Its vector-based structure, smart components, and massive community library make Figma the central heart of modern digital product development.
What Wix is
Wix is a pioneer in 'drag-and-drop' website creation with over 200 million users. It lets anyone build a professional, mobile-responsive site with zero technical knowledge. Its AI-driven ADI can even design a site for you based on a few questions. Its App Market adds features like bookings or e-commerce easily. It's the most popular 'all-in-one' choice for both simple portfolios and complex business sites.
Side by side
What Figma is built to do
- Auto Layout
- Create responsive components that resize automatically based on their content.
- Dev Mode
- A dedicated space for developers to inspect designs and export code snippets.
- Component Systems
- Update a master design in one place and see it reflect across the entire project.
- FigJam
- An integrated online whiteboard for team brainstorming and strategic planning.
What Wix is built to do
- Wix Editor
- The world's most popular visual editor with total pixel-level control.
- Wix Bookings
- A system allowing your customers to book appointments and pay online.
- Ascend by Wix
- A suite including email marketing, live chat, and CRM for business management.
- Editor X
- A specialized version for designers with advanced responsive design capabilities.
Choose Figma if
- Product Designers, Developers, and Digital Agencies.
Choose Wix if
- Small Business Owners, Artists, and Personal Brands.
Evidence and freshness
Where a claim on this page comes from a vendor page, it is linked here.
Figma: pros & cons
- Flawless Collaboration: Designers, developers, and clients can view and edit at the same time.
- Platform Independent: Works perfectly in any browser on any OS without installation.
- Version Control: Automatic saving and history tracking eliminate the fear of losing work.
- Huge Plugin Library: Enhance your workflow with thousands of community-made tools.
- High RAM Usage: Large files can be demanding on browser performance and memory.
- Internet Dependency: Since it is cloud-based, a stable connection is required for work.
- Prototyping Limits: Extremely complex animations may still require dedicated tools.
Wix: pros & cons
- Max Design Freedom: Place any element exactly where you want it with pixel precision.
- All-in-One: Hosting, domain, and design are all bundled into a single bill.
- Huge Library: Over 800 modern, ready-made templates for every possible sector.
- Velo by Wix: Allows developers to add custom JavaScript functions to their sites.
- Template Lock: Once you build a site, you cannot easily move its content to a new template.
- Site Speed: Sites can become slow if overloaded with too many animations or widgets.
- No Transfer: You cannot move your Wix site to another hosting provider.
Our verdict on Figma
The undisputed world leader in modern UI/UX design and team collaboration.
Our verdict on Wix
The standard choice for those wanting to build the fastest and most visual site with zero tech skills.