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HeyGen

AI avatar video generation.

What it is

HeyGen creates avatar videos and translates existing footage into other languages with matched lip movement. Translating existing footage with matched lip movement is the feature that saves real money on localisation. Avatar output is convincing in short business formats and still recognisable as synthetic at length.

HeyGen pricing

HeyGen publishes 3 plans. Paid tiers start at $29/user/mo, and a free tier is listed alongside them.

HeyGen plans and published prices, taken from the vendor’s pricing page.
PlanPriceWhat the vendor’s page says
Free$0/moFree $0/mo: 3 videos per month, videos up to 1 min, access to Avatar IV, standard processing, 500+ stock video avatars, 1 custom video avatar, 30+ languages
Creator$29/user/moCreator $29/mo: 600 credits, videos up to 30 mins, 1080p export, extended Avatar IV generation, fast processing, unlimited photo avatars, watermark removal, voice cloning, 175+ languages, credit rollovers
Pro$49/mo billed monthlyPro $49/mo: 1,000 credits, 4K export, faster processing, customizable monthly usage, access to all advanced AI models

Prices read from the vendor's own pricing page on 2026-09-09. Vendors change plans without notice — check the source before you budget. Source

Cheaper alternatives to HeyGen — same category, ordered by verified starting price.

Key features

  • Avatar video

    Produces presenter video from a script without filming.

  • Video translation

    Redubs footage into other languages with matched lip movement.

  • Brand templates

    Reuses layouts and voices across a series of videos.

Strengths and trade-offs

What works well

  • Video translation with lip sync
  • Custom avatars from your own footage
  • Fast turnaround

Where it falls short

  • Credit-based pricing runs down quickly
  • Quality varies by language
  • Consent and likeness issues need care

Who it is for

Teams localising video content across markets.

Pick it or skip it

Pick HeyGen if

  • Trying AI video free: 3 videos a month up to 1 minute, 500+ stock video avatars, 1 custom video avatar and 30+ languages at $0
  • Solo creators on Creator at $29/month — 600 credits, videos up to 30 minutes, 1080p export, watermark removal, voice cloning and 175+ languages
  • Teams on Business at $149/month: 1,500 credits, 60-minute videos, 4K export, 5 custom video avatars, SAML/SSO and centralised billing, with extra seats at $20 each

Skip it if

  • You publish continuously — everything is metered in credits (600 on Creator, 1,000 on Pro, 1,500 on Business) and volume, not features, sets the tier you need
  • You need the watermark gone on a budget: watermark removal starts at Creator, not on the free plan
  • You want 4K on the entry paid tier — 4K export starts at Pro ($49/month)

Our verdict

The translation feature is the standout. Get explicit consent for any real person's likeness.

Closest alternatives we track

Same category, ordered by verified starting price.

Frequently asked questions

How much does HeyGen cost and what do credits buy?
Free is $0 with 3 videos a month up to 1 minute each. Creator is $29/month with 600 credits, 30-minute videos, 1080p export, watermark removal and voice cloning. Pro is $49/month with 1,000 credits and 4K export. Business is $149/month with 1,500 credits, 60-minute videos, 5 custom video avatars and SAML/SSO, plus additional seats at $20 each. Credits are the unit everything draws on, so output volume rather than feature need usually decides the plan. Credit rollovers start at Creator.
How much does HeyGen cost?
HeyGen publishes 3 plans: Free at $0/mo, Creator at $29/user/mo, Pro at $49/mo billed monthly. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.
Does HeyGen have a free plan?
Yes. HeyGen offers a free tier with limits; paid plans unlock higher usage or team features.
Who is HeyGen best for?
Teams localising video content across markets.
What are the main drawbacks of HeyGen?
The trade-offs we noted: Credit-based pricing runs down quickly; Quality varies by language; Consent and likeness issues need care.
When should you not use HeyGen?
Skip HeyGen if: You publish continuously — everything is metered in credits (600 on Creator, 1,000 on Pro, 1,500 on Business) and volume, not features, sets the tier you need; You need the watermark gone on a budget: watermark removal starts at Creator, not on the free plan; You want 4K on the entry paid tier — 4K export starts at Pro ($49/month).

What we checked

  • Public APIOffers a documented API you can build against.Yes
  • Mobile appHas a native app for iOS or Android, not just a mobile website.No
  • Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
  • SSO (SAML)Supports SAML single sign-on on at least one plan.Yes

“Not checked” means exactly that — we have not verified it, and we do not guess.

Evidence and freshness

Status: Vendor pricing page verifiedReviewed: 2026-09-09

  • HeyGen — Pricing ↗

    Checked 2026-09-09 · Supports: Free $0/mo: 3 videos per month, videos up to 1 min, access to Avatar IV, standard processing, 500+ stock video avatars, 1 custom video avatar, 30+ languages, Creator $29/mo: 600 credits, videos up to 30 mins, 1080p export, extended Avatar IV generation, fast processing, unlimited photo avatars, watermark removal, voice cloning, 175+ languages, credit rollovers, Pro $49/mo: 1,000 credits, 4K export, faster processing, customizable monthly usage, access to all advanced AI models, Business $149/mo: 1,500 credits, videos up to 60 mins, 4K export, 2x concurrency of Pro, 5 custom video avatars, SAML/SSO, centralized billing, flexible top-up or auto-reload; additional seats $20/seat, Monthly and yearly billing offered

Limit: Vendor pricing page was reviewed by an editor on this date; this record is not a ToolCompare benchmark. Prices and limits change.

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