Marketing
Loops
Email for software companies.
What it is
Loops is email for software companies: transactional and marketing sends in one place with a modern API. Keeping product and marketing email in one place with a modern API suits software teams who do not want two systems and two reputations. It is young, so campaign tooling is thinner than the established marketing platforms.
Loops pricing
Loops does not publish a plan ladder we could verify. Free tier available.
Prices read from the vendor's own pricing page on 2026-08-31. Vendors change plans without notice — check the source before you budget.
Key features
Unified sends
Handles transactional and campaign email from one account.
Developer API
Triggers messages from application events through a typed API.
Audience filters
Segments contacts on product attributes for campaigns.
Strengths and trade-offs
What works well
- Clean developer experience
- Transactional and campaign email together
- Simple, readable pricing
Where it falls short
- Younger than established providers
- Fewer advanced segmentation features
- Smaller deliverability track record
Who it is for
Software companies that want one tool for product and marketing email.
Our verdict
Pleasant to work with. Very large senders should still test deliverability carefully.
Frequently asked questions
- Does Loops have a free plan?
- Yes. Loops offers a free tier with limits; paid plans unlock higher usage or team features.
- Who is Loops best for?
- Software companies that want one tool for product and marketing email.
- What are the main drawbacks of Loops?
- The trade-offs we noted: Younger than established providers; Fewer advanced segmentation features; Smaller deliverability track record.
What we checked
- Public APIOffers a documented API you can build against.Yes
- Mobile appHas a native app for iOS or Android, not just a mobile website.No
- Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
- SSO (SAML)Supports SAML single sign-on on at least one plan.Yes
“Not checked” means exactly that — we have not verified it, and we do not guess.
Evidence and freshness
Status: Source listed, figures not recordedReviewed: 2026-08-31
- Loops — Pricing ↗
Checked 2026-08-31 · Supports: An automated check confirmed this vendor pricing page was reachable on the date shown. No plan name, price or limit was extracted from it.
Limit: This record's price has NOT been verified line by line by an editor: the only evidence is an automated reachability check of the vendor pricing page. Treat the figures as unconfirmed until an editor reviews the page. Automated check: the pricing page was fetched on this date and contained pricing information. An editor has not read it line by line.
Tools that do the same job as Loops
Same job, different pricing. Verified starting price first.
More Marketing tools: see the full Marketing category