Marketing Tools in 2026, Compared by Price

We track 48 marketing tools. The list below is ordered by what it costs to start, cheapest first. Tools that cannot be put on that scale — usage-based pricing, a free tier, or a price we could not verify — come last, and each one says which case it is. The cheapest verified entry point is Microsoft Clarity at Free.

No vendor has paid for a position on this page. Price is not quality: the cheapest tool here is not the best one for your team, it is only the cheapest. We do not publish a quality score because we do not have one we can stand behind. How we score tools.

1. 1
   Microsoft Clarity

   Free behavior analytics.

   Free

2. 2
   Buffer

   Social media planning.

   From $6/user/mo

3. 3
   ConvertKit

   Email for creators.

   From $9/user/mo

4. 4
   Mailchimp

   Email marketing.

   From $13/user/mo

5. 5
   Typeform

   Beautiful online forms.

   From $25/user/mo

6. 6
   ActiveCampaign

   Pro automation & CRM.

   From $29/user/mo

7. 7
   Hotjar

   User behavior tracking.

   From $39/user/mo

8. 8
   Surfer SEO

   AI content optimization.

   From $69/user/mo

9. 9
   Ahrefs

   Industry-leading link analysis.

   From $99/user/mo

10. 10
    SEMrush

    All-in-one SEO suite.

    From $129/user/mo

11. 11
    Kajabi

    Best for online courses.

    From $149/user/mo

12. 12
    Amplitude

    Elite product data.

    Free tier available

13. 13
    Beehiiv

    Newsletter growth platform.

    Free tier available

14. 14
    Brevo

    Email, SMS and marketing automation.

    Free tier available

15. 15
    BuzzSumo

    Content and influencer research.

    Pricing not verified

16. 16
    Carrot

    Websites and lead gen for real estate investors.

    Pricing not verified

17. 17
    Clearscope

    Content optimisation for search.

    Pricing not verified

18. 18
    ClickFunnels

    Sales funnel builder.

    Pricing not verified

19. 19
    Crazy Egg

    Heatmaps and click tracking.

    Pricing not verified

20. 20
    Customer.io

    Behavioural messaging across email and push.

    Pricing not verified

21. 21
    Fathom Analytics

    Simple privacy-first analytics.

    Pricing not verified

22. 22
    Frase

    SEO content briefs and optimisation.

    Pricing not verified

23. 23
    GoHighLevel

    All-in-one marketing platform for agencies.

    Pricing not verified

24. 24
    Hootsuite

    Schedule and manage social accounts in one place.

    Pricing not verified

25. 25
    Hypefury

    Schedules and grows social posts.

    Pricing not verified

26. 26
    Instapage

    Landing pages for paid campaigns.

    Pricing not verified

27. 27
    Klaviyo

    E-commerce email power.

    Free tier available

28. 28
    Later

    Visual social scheduling built around Instagram.

    Free tier available

29. 29
    Leadpages

    Landing pages and lead capture.

    Pricing not verified

30. 30
    Loops

    Email for software companies.

    Free tier available

31. 31
    MailerLite

    Email marketing with a generous free tier.

    Free tier available

32. 32
    Matomo

    Privacy-focused, self-hostable web analytics.

    Free tier available

33. 33
    Mixpanel

    Pro event analytics.

    Free tier available

34. 34
    Moz

    SEO toolset with rank tracking and link data.

    Pricing not verified

35. 35
    OptinMonster

    Popups and lead capture forms.

    Pricing not verified

36. 36
    Plausible

    Lightweight, cookie-free web analytics.

    Pricing not verified

37. 37
    PostHog

    Open source product OS.

    Free tier available

38. 38
    Postmark

    Reliable transactional email delivery.

    Usage-based pricing

39. 39
    Resend

    Transactional email API for developers.

    Free tier available

40. 40
    Screaming Frog

    Desktop crawler for technical SEO audits.

    Free tier available

41. 41
    Segment

    Customer data hub.

    Free tier available

42. 42
    SendGrid

    Email delivery at scale.

    Free tier available

43. 43
    Similarweb

    Traffic and market intelligence.

    Free tier available

44. 44
    Sprout Social

    Social management and reporting for teams.

    Pricing not verified

45. 45
    SpyFu

    Competitor keyword and ad research.

    Pricing not verified

46. 46
    Substack

    Home for writers.

    Usage-based pricing

47. 47
    Typefully

    Write and schedule threads.

    Free tier available

48. 48
    Unbounce

    Landing page builder with A/B testing.

    Pricing not verified