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Attio

Flexible, data-driven CRM.

What it is

Attio is a CRM built like a flexible database, letting teams model their own objects and pipelines. Modelling your own objects means the CRM can describe an investor pipeline, a partner network or a marketplace, not just deals. The cost is that you design the system: there is no out-of-the-box sales process waiting for you.

Attio pricing

Attio publishes 2 plans. Paid tiers start at $99/user/mo billed annually, and a free tier is listed alongside them.

Attio plans and published prices, taken from the vendor’s pricing page.
PlanPriceWhat the vendor’s page says
Free$0/moFree $0: 3 seats, 50,000 records
Pro$99/user/mo billed annuallyPro $99/user/month or $79 annual: unlimited seats, 1M records; Enterprise custom; 14-day Pro trial

Prices read from the vendor's own pricing page on 2026-09-08. Vendors change plans without notice — check the source before you budget. Source

Cheaper alternatives to Attio — same category, ordered by verified starting price.

Key features

  • Custom data model

    Defines objects and relationships to match the business.

  • Automatic enrichment

    Builds records from email and calendar activity.

  • Collaborative lists

    Runs pipelines as shared, filterable lists over any object.

Strengths and trade-offs

What works well

  • Highly flexible data model
  • Fast, modern interface
  • Good for non-standard sales processes

Where it falls short

  • Flexibility means you must design the structure
  • Younger than established CRMs
  • Fewer prebuilt integrations

Who it is for

Teams whose process does not fit a standard sales pipeline.

Pick it or skip it

Pick Attio if

  • Small teams of up to 3 who want a modern CRM free with 50,000 records
  • Startups scaling to 10 seats and 250,000 records: Plus $35/user/month annually
  • Sales teams that want call intelligence and sequences on Pro ($79 annually)

Skip it if

  • You have more than 3 users and no budget
  • You want cheap seats: Pro is $99/user/month billed monthly
  • You need SCIM or SSO — Enterprise, annual billing only

Our verdict

Excellent if you know how you work and want the tool to follow. Teams wanting an opinionated default should look elsewhere.

Closest alternatives we track

Same category, ordered by verified starting price.

Frequently asked questions

How much does Attio cost?
Attio is free for up to 3 seats and 50,000 records. Plus costs $35 per user per month billed annually ($44 monthly) for up to 10 seats, and Pro $79 annually ($99 monthly) with unlimited seats and a million records. Enterprise is custom on annual billing, and there is a 14-day Pro trial.
How much does Attio cost?
Attio publishes 2 plans: Free at $0/mo, Pro at $99/user/mo billed annually. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.
Does Attio have a free plan?
Yes. Attio offers a free tier with limits; paid plans unlock higher usage or team features.
Who is Attio best for?
Teams whose process does not fit a standard sales pipeline.
What are the closest alternatives to Attio?
In the same category we track Salesforce and folk. Each has its own review page with verified pricing, and the comparison links above show them side by side.
What are the main drawbacks of Attio?
The trade-offs we noted: Flexibility means you must design the structure; Younger than established CRMs; Fewer prebuilt integrations.
When should you not use Attio?
Skip Attio if: You have more than 3 users and no budget; You want cheap seats: Pro is $99/user/month billed monthly; You need SCIM or SSO — Enterprise, annual billing only.

What we checked

  • Public APIOffers a documented API you can build against.Yes
  • Mobile appHas a native app for iOS or Android, not just a mobile website.No
  • Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
  • SSO (SAML)Supports SAML single sign-on on at least one plan.Yes

“Not checked” means exactly that — we have not verified it, and we do not guess.

Evidence and freshness

Status: Vendor pricing page verifiedReviewed: 2026-09-08

  • Attio — Pricing ↗

    Checked 2026-09-08 · Supports: Free $0: 3 seats, 50,000 records, Plus $44/user/month or $35 annual: 10 seats, 250,000 records, Pro $99/user/month or $79 annual: unlimited seats, 1M records; Enterprise custom; 14-day Pro trial

Limit: Vendor pricing page was reviewed by an editor on this date; this record is not a ToolCompare benchmark. Prices and limits change.

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