CRM Review

Attio

Deep Dive Analysis

Attio is a CRM built like a flexible database, letting teams model their own objects and pipelines.

Teams whose process does not fit a standard sales pipeline.

"Excellent if you know how you work and want the tool to follow. Teams wanting an opinionated default should look elsewhere."

Top-tier inbound marketing and CRM.

CRM within the wider Zoho suite.

CRM built around calling and email for sales teams.

Public API

Offers a documented API you can build against.

Yes

Mobile app

Has a native app for iOS or Android, not just a mobile website.

Open source / self-hostable

Source is open and the tool can be run on your own infrastructure.

SSO (SAML)

Supports SAML single sign-on on at least one plan.

Yes

These are facts that can be checked, not opinions. Where we have not checked, it says so — we do not fill the gap with a guess.