CRM
folk
Lightweight relationship CRM.
What it is
folk is a lightweight CRM organised around relationships and contact groups rather than deal pipelines. It fits agencies, investors and founders whose work is a network of people rather than a funnel of deals. If your team needs forecasting, quotas and stage-weighted pipelines, this is deliberately not that tool.
folk pricing
folk publishes 3 plans. Paid tiers start at $30/user/mo billed monthly.
| Plan | Price | What the vendor’s page says |
|---|---|---|
| Standard | $30/user/mo billed monthly | Standard $30/member/month monthly, $24 billed annually |
| Premium | $60/user/mo billed monthly | Premium $60/member/month monthly, $48 annually |
| Enterprise | $100/user/mo billed annually | Enterprise from $100/member/month, $80 annually |
Prices read from the vendor's own pricing page on 2026-09-07. Vendors change plans without notice — check the source before you budget. Source
Cheaper alternatives to folk — same category, ordered by verified starting price.
Key features
Contact-centric model
Organises records around people and groups rather than deal stages.
Inbox and LinkedIn capture
Pulls contacts and conversation history in from mail and social profiles.
Shared contact groups
Lets a team maintain one enriched list instead of separate address books.
Strengths and trade-offs
What works well
- Feels like a contact book, not a sales system
- Good browser extension for capturing contacts
- Simple to adopt
Where it falls short
- Limited pipeline and forecasting
- Fewer integrations
- Not built for large sales teams
Who it is for
Founders, agencies and investors who manage relationships rather than deals.
Pick it or skip it
Pick folk if
- Small teams that want a CRM built around relationships rather than a sales pipeline
- Trying it properly first — a two-week trial unlocks premium features with no card
- Teams that use contact enrichment; 500 email lookups a month are included on Standard
Skip it if
- You want a free tier — folk has none, only a two-week trial
- You need volume enrichment: Standard caps email lookups at 500/month and messages at 2,000/member
- You are one person and price-sensitive; $24/member/mo annual is not an entry-level CRM price
Our verdict
A relief if traditional CRMs feel heavy. Sales teams needing forecasting should look elsewhere.
Closest alternatives we track
Same category, ordered by verified starting price.
Frequently asked questions
- How much does folk cost?
- folk publishes 3 plans: Standard at $30/user/mo billed monthly, Premium at $60/user/mo billed monthly, Enterprise at $100/user/mo billed annually. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.
- Does folk have a free plan?
- No free plan is listed on the vendor's pricing page. folk is sold as a paid subscription.
- Who is folk best for?
- Founders, agencies and investors who manage relationships rather than deals.
- What are the closest alternatives to folk?
- In the same category we track Salesforce, Microsoft Dynamics and Attio. Each has its own review page with verified pricing, and the comparison links above show them side by side.
- What are the main drawbacks of folk?
- The trade-offs we noted: Limited pipeline and forecasting; Fewer integrations; Not built for large sales teams.
- When should you not use folk?
- Skip folk if: You want a free tier — folk has none, only a two-week trial; You need volume enrichment: Standard caps email lookups at 500/month and messages at 2,000/member; You are one person and price-sensitive; $24/member/mo annual is not an entry-level CRM price.
What we checked
- Public APIOffers a documented API you can build against.Yes
- Mobile appHas a native app for iOS or Android, not just a mobile website.No
- Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
- SSO (SAML)Supports SAML single sign-on on at least one plan.No
“Not checked” means exactly that — we have not verified it, and we do not guess.
Evidence and freshness
Status: Vendor pricing page verifiedReviewed: 2026-09-07
- folk — Pricing ↗
Checked 2026-09-07 · Supports: Standard $30/member/month monthly, $24 billed annually, Premium $60/member/month monthly, $48 annually, Enterprise from $100/member/month, $80 annually, no free tier; two-week free trial without a card, Standard limits: 500 email lookups/month, 2,000 AI fields, 2,000 messages/member/month, 1 account sync
Limit: Vendor pricing page was reviewed; this record is not a ToolCompare benchmark.
Compare folk with alternatives
Tools that do the same job as folk
Same job, different pricing. Verified starting price first.
More CRM tools: see the full CRM category
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We read this pricing from folk’s own pricing page on 2026-09-07. The badge says that and nothing more: no rating, no payment. How the badge works
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