Brevo vs Klaviyo

What Brevo is

Brevo combines email campaigns, SMS, automation and a light CRM, priced by emails sent rather than contacts stored. Billing by emails sent rather than contacts stored changes the maths for lists with a large inactive tail. The interface is broad rather than deep, so teams running sophisticated lifecycle programmes usually outgrow the automation builder.

What Klaviyo is

Klaviyo is the smartest marketing automation platform for e-commerce. It uses store data to analyze 'who bought what and when.' This lets you build incredibly detailed automations like 'send a discount to customers who haven't bought in 30 days but have spent over $500.' Known as the 'brain of e-commerce,' it is the top choice for brands looking to turn data into sales.

What Brevo is built to do

Send-based pricing

Charges for messages sent instead of contacts stored.

Email, SMS and WhatsApp

Runs several channels from the same contact list and automations.

Built-in CRM

Keeps a light contact and deal record without a separate system.

What Klaviyo is built to do

Flow Builder

Dozens of smart workflows for welcome emails, cart recovery, and more.

Dynamic Content

Auto-show items in emails that a customer recently viewed or might like.

Benchmarks

Compare your marketing performance against other brands in your specific sector.

SMS Marketing

Multiply your conversions by backing up emails with targeted SMS messages.

Choose Brevo if

• Small businesses with large lists who send occasionally.

Choose Klaviyo if

• E-commerce Brands and Digital Marketing Agencies.

Brevo: pros & cons

• Pricing by send volume, not list size
• SMS and email in one platform
• Usable free tier
• Deliverability trails premium providers
• Interface can feel cluttered
• Automation builder is limited on lower tiers

Klaviyo: pros & cons

• Data Depth: Unrivaled at using store data to drive marketing results.
• Segmentation: Group your customers with surgical precision based on purchase habits.
• Predictions: Uses AI to predict exactly when a customer will make their next purchase.
• E-mail + SMS: Combine both communication channels into a single automated flow.
• Pricey: Costs grow quite steeply as your subscriber list becomes larger.
• Learning Curve: Requires deep e-commerce knowledge to utilize every feature effectively.
• Setup: Integrating with non-Shopify platforms can be technically complex.