Brevo vs Klaviyo

What Brevo is built to do

Send-based pricing

Charges for messages sent instead of contacts stored.

Email, SMS and WhatsApp

Runs several channels from the same contact list and automations.

Built-in CRM

Keeps a light contact and deal record without a separate system.

What Klaviyo is built to do

Flow Builder

Dozens of smart workflows for welcome emails, cart recovery, and more.

Dynamic Content

Auto-show items in emails that a customer recently viewed or might like.

Benchmarks

Compare your marketing performance against other brands in your specific sector.

SMS Marketing

Multiply your conversions by backing up emails with targeted SMS messages.

Choose Brevo if

• Solo creators starting out — the free plan needs no credit card and is positioned for individuals building an online presence
• Small teams sending across channels: Starter covers email and transactional messages with the drag-and-drop editor, templates, forms and advanced segmentation
• Businesses ready to automate: Standard adds unlimited multi-step automation workflows and A/B testing on top of Starter

Skip Brevo if

• You need SMS included — Brevo sends SMS but the credits are sold separately from the plan
• You want your logo-free sending on the cheapest tier: removing the Brevo logo is a paid item rather than a default
• Your volume is unpredictable — Starter is quoted from 5,000 emails per month and the plan price moves with the send volume you pick

Choose Klaviyo if

• Ecommerce stores starting a list — the free plan covers 250 profiles and 500 emails a month
• Teams that want email and SMS from the same profile data
• Shops already on Shopify or WooCommerce, where the integration does the work

Skip Klaviyo if

• Your list is real — 250 profiles is a starting allowance, and the price rises with contact count from there
• You need a figure before signing up: Klaviyo does not publish its paid tiers on the pricing page, only an estimate builder
• You send SMS heavily; mobile messages are metered separately

Brevo: pros & cons

• Pricing by send volume, not list size
• SMS and email in one platform
• Usable free tier
• Deliverability trails premium providers
• Interface can feel cluttered
• Automation builder is limited on lower tiers

Klaviyo: pros & cons

• Data Depth: Unrivaled at using store data to drive marketing results.
• Segmentation: Group your customers with surgical precision based on purchase habits.
• Predictions: Uses AI to predict exactly when a customer will make their next purchase.
• E-mail + SMS: Combine both communication channels into a single automated flow.
• Pricey: Costs grow quite steeply as your subscriber list becomes larger.
• Learning Curve: Requires deep e-commerce knowledge to utilize every feature effectively.
• Setup: Integrating with non-Shopify platforms can be technically complex.