Brevo vs MailerLite

What Brevo is

Brevo combines email campaigns, SMS, automation and a light CRM, priced by emails sent rather than contacts stored. Billing by emails sent rather than contacts stored changes the maths for lists with a large inactive tail. The interface is broad rather than deep, so teams running sophisticated lifecycle programmes usually outgrow the automation builder.

What MailerLite is

MailerLite offers email campaigns, landing pages and automation with a notably generous free tier. It is the sensible default for a small list: campaigns, automation and landing pages without a platform-sized bill. Deep segmentation and event-driven messaging are where it stops, and that is usually the moment to move on.

What Brevo is built to do

Send-based pricing

Charges for messages sent instead of contacts stored.

Email, SMS and WhatsApp

Runs several channels from the same contact list and automations.

Built-in CRM

Keeps a light contact and deal record without a separate system.

What MailerLite is built to do

Drag-and-drop campaigns

Builds newsletters visually with reusable blocks.

Automation workflows

Triggers sequences from signups, clicks and dates.

Landing pages and forms

Hosts signup pages without a separate website tool.

Choose Brevo if

• Small businesses with large lists who send occasionally.

Choose MailerLite if

• Creators and small businesses starting an email list.

Brevo: pros & cons

• Pricing by send volume, not list size
• SMS and email in one platform
• Usable free tier
• Deliverability trails premium providers
• Interface can feel cluttered
• Automation builder is limited on lower tiers

MailerLite: pros & cons

• Free tier that small senders can live on
• Clean, quick editor
• Landing pages included
• Approval process rejects some accounts
• Fewer integrations than larger rivals
• Advanced automation is limited