Marketing
MailerLite
Email marketing with a generous free tier.
What it is
MailerLite offers email campaigns, landing pages and automation with a notably generous free tier. It is the sensible default for a small list: campaigns, automation and landing pages without a platform-sized bill. Deep segmentation and event-driven messaging are where it stops, and that is usually the moment to move on.
MailerLite pricing
MailerLite publishes 3 plans. Paid tiers start at $12/mo, and a free tier is listed alongside them.
| Plan | Price | What the vendor’s page says |
|---|---|---|
| Free | $0/mo | Free: 250 subscribers, 2,500 emails/month, 2 seats |
| Comfort | $12/mo | Comfort from $12/month: 50 active automations, 3 seats, 10 sites |
| Power | $25/mo | Power from $25/month: unlimited emails, seats and automations, 24/7 chat |
Prices read from the vendor's own pricing page on 2026-09-08. Vendors change plans without notice — check the source before you budget. Source
Cheaper alternatives to MailerLite — same category, ordered by verified starting price.
Key features
Drag-and-drop campaigns
Builds newsletters visually with reusable blocks.
Automation workflows
Triggers sequences from signups, clicks and dates.
Landing pages and forms
Hosts signup pages without a separate website tool.
Strengths and trade-offs
What works well
- Free tier that small senders can live on
- Clean, quick editor
- Landing pages included
Where it falls short
- Approval process rejects some accounts
- Fewer integrations than larger rivals
- Advanced automation is limited
Who it is for
Creators and small businesses starting an email list.
Pick it or skip it
Pick MailerLite if
- Lists up to 250 subscribers who can live with 2,500 emails a month for free
- Small businesses that want automations and landing pages from $12/month
- Growing senders that need unlimited emails and seats on Power from $25/month
Skip it if
- Your list grows past the entry tier — prices scale with subscriber count
- You need more than 2 seats on Free or 3 on Comfort
- You need 200K+ subscribers with a dedicated manager: that is Enterprise
Our verdict
One of the more generous free tiers in email marketing. Growth beyond a few thousand subscribers invites a comparison.
Closest alternatives we track
Same category, ordered by verified starting price.
Frequently asked questions
- How much does MailerLite cost?
- MailerLite publishes 3 plans: Free at $0/mo, Comfort at $12/mo, Power at $25/mo. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.
- Does MailerLite have a free plan?
- Yes. MailerLite offers a free tier with limits; paid plans unlock higher usage or team features.
- Who is MailerLite best for?
- Creators and small businesses starting an email list.
- What are the closest alternatives to MailerLite?
- In the same category we track Mailchimp and GetResponse. Each has its own review page with verified pricing, and the comparison links above show them side by side.
- What are the main drawbacks of MailerLite?
- The trade-offs we noted: Approval process rejects some accounts; Fewer integrations than larger rivals; Advanced automation is limited.
- When should you not use MailerLite?
- Skip MailerLite if: Your list grows past the entry tier — prices scale with subscriber count; You need more than 2 seats on Free or 3 on Comfort; You need 200K+ subscribers with a dedicated manager: that is Enterprise.
What we checked
- Public APIOffers a documented API you can build against.Yes
- Mobile appHas a native app for iOS or Android, not just a mobile website.No
- Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
- SSO (SAML)Supports SAML single sign-on on at least one plan.No
“Not checked” means exactly that — we have not verified it, and we do not guess.
Evidence and freshness
Status: Vendor pricing page verifiedReviewed: 2026-09-08
- MailerLite — Pricing ↗
Checked 2026-09-08 · Supports: Free: 250 subscribers, 2,500 emails/month, 2 seats, Comfort from $12/month: 50 active automations, 3 seats, 10 sites, Power from $25/month: unlimited emails, seats and automations, 24/7 chat, Enterprise custom for 200K+; 14-day trial; annual 10% off
Limit: Vendor pricing page was reviewed by an editor on this date; this record is not a ToolCompare benchmark. Prices and limits change.
Compare MailerLite with alternatives
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