Fathom Analytics vs Plausible
A source-aware comparison of pricing, documented capabilities and workflow fit.
Short answer
- Price: not directly comparable — Fathom Analytics is pricing not verified, Plausible is pricing not verified.
- How to start: both are pricing not verified.
- Where they differ: only Plausible has open source / self-hostable; both offer public api.
These lines are generated from the pricing we track, not from a paid placement. How we score tools.
What Fathom Analytics is
Fathom Analytics is privacy-first web analytics with no cookies and EU data isolation options. No cookies means no consent banner in many jurisdictions, and the whole report fits on one page. The flip side is deliberately limited depth: no user-level funnels or cohort analysis, because it does not keep that data.
What Plausible is
Plausible is a lightweight analytics script that reports the numbers most sites actually use, without cookies and without collecting personal data.
Side by side
| Fathom Analytics | Plausible | |
|---|---|---|
| Category | Marketing | Marketing |
| How to start | Not verifiednot a monthly price | Not verifiednot a monthly price |
| Public API | Yes | Yes |
| Mobile app | No | No |
| Open source / self-hostable | No | Yes |
| SSO (SAML) | No | No |
| Visit | Fathom Analytics ↗ | Plausible ↗ |
What Fathom Analytics is built to do
- Cookieless tracking
- Measures traffic without cookies or personal identifiers.
- Single-page dashboard
- Presents the whole report on one screen rather than a console.
- EU data isolation
- Offers processing routed through EU-owned infrastructure.
Choose Fathom Analytics if
- Site owners who want honest numbers without a consent banner.
Choose Plausible if
- Site owners who want honest traffic numbers without a consent banner or a heavy script.
Evidence and freshness
Where a claim on this page comes from a vendor page, it is linked here.
Plausible
Open source, free — vendor page verified · reviewed 2026-09-03
Fathom Analytics: pros & cons
- No cookies, simplifying consent
- Fast, lightweight script
- Simple dashboard anyone can read
- Fewer features than full analytics platforms
- No free tier
- No user-level journeys by design
Plausible: pros & cons
- Script is tiny, so it barely affects page speed
- No cookies, which simplifies consent
- Simple dashboard that non-analysts can read
- Deliberately fewer features than full analytics suites
- No user-level tracking by design
- Paid only, with no free tier
Our verdict on Fathom Analytics
Directly comparable with Plausible; pick on price and data residency, since capability is close.
Our verdict on Plausible
Refreshingly focused. If you need funnels, cohorts and user paths, it is intentionally not that tool.