Crazy Egg vs Fathom Analytics

What Crazy Egg is

Crazy Egg records how visitors scroll and click, producing heatmaps and session recordings. Heatmaps answer a specific question — where attention actually goes on a page — that a numbers dashboard cannot. It is a diagnostic tool rather than an analytics system, so it complements rather than replaces traffic reporting.

What Fathom Analytics is

Fathom Analytics is privacy-first web analytics with no cookies and EU data isolation options. No cookies means no consent banner in many jurisdictions, and the whole report fits on one page. The flip side is deliberately limited depth: no user-level funnels or cohort analysis, because it does not keep that data.

What Crazy Egg is built to do

Click and scroll heatmaps

Visualises where visitors click and how far they scroll.

Session recordings

Replays individual visits to see where people struggle.

A/B testing

Runs simple page tests without developer involvement.

What Fathom Analytics is built to do

Cookieless tracking

Measures traffic without cookies or personal identifiers.

Single-page dashboard

Presents the whole report on one screen rather than a console.

EU data isolation

Offers processing routed through EU-owned infrastructure.

Choose Crazy Egg if

• Teams that want to see how a page is used, not just how many visited.

Choose Fathom Analytics if

• Site owners who want honest numbers without a consent banner.

Crazy Egg: pros & cons

• Heatmaps are easy to read and share
• Session recordings show real behaviour
• Simple A/B testing included
• Sampling limits on lower plans
• Recordings raise privacy questions
• Less depth than full analytics

Fathom Analytics: pros & cons

• No cookies, simplifying consent
• Fast, lightweight script
• Simple dashboard anyone can read
• Fewer features than full analytics platforms
• No free tier
• No user-level journeys by design