GetResponse vs Klaviyo

What GetResponse is

GetResponse is an email marketing platform that has grown into course selling, webinars and a website builder, and its plans separate on automation depth rather than send volume — every paid tier advertises unlimited monthly email sends. The Starter plan includes exactly one custom automation workflow, which is the feature most buyers are actually shopping for; unlimited workflows, segmentation and abandoned-cart recovery begin on Marketer at three times the price. Prices also move with list size through a contact selector, so the published figures are the floor for the smallest list rather than a flat rate.

What Klaviyo is

Klaviyo is the smartest marketing automation platform for e-commerce. It uses store data to analyze 'who bought what and when.' This lets you build incredibly detailed automations like 'send a discount to customers who haven't bought in 30 days but have spent over $500.' Known as the 'brain of e-commerce,' it is the top choice for brands looking to turn data into sales.

What GetResponse is built to do

Email marketing

Unlimited monthly sends with AI content generation and welcome series.

Automation workflows

One custom workflow on Starter, unlimited from Marketer upward.

Content monetisation

Course creator, premium newsletters and webinars on the Creator plan.

What Klaviyo is built to do

Flow Builder

Dozens of smart workflows for welcome emails, cart recovery, and more.

Dynamic Content

Auto-show items in emails that a customer recently viewed or might like.

Benchmarks

Compare your marketing performance against other brands in your specific sector.

SMS Marketing

Multiply your conversions by backing up emails with targeted SMS messages.

Choose GetResponse if

• Starting a list cheaply: Starter is $15.58 a month paid annually with unlimited monthly sends
• Marketers needing real automation — unlimited workflows, segmentation and abandoned-cart recovery start on Marketer at $48.38 a month annually
• Creators selling courses or premium newsletters, which is the Creator plan at $56.58 a month annually including up to 500 students
• Anyone testing first, since the trial needs no credit card

Skip GetResponse if

• You need more than one automation workflow on Starter — that is its single hardest limit
• You have a large contact list: published prices are for the default list size and rise with the contact selector
• You need SSO, a dedicated IP or a dedicated sending domain, which are Enterprise and quote-only
• You teach more than 500 students on Creator, where student management moves to Enterprise

Choose Klaviyo if

• Ecommerce stores starting a list — the free plan covers 250 profiles and 500 emails a month
• Teams that want email and SMS from the same profile data
• Shops already on Shopify or WooCommerce, where the integration does the work

Skip Klaviyo if

• Your list is real — 250 profiles is a starting allowance, and the price rises with contact count from there
• You need a figure before signing up: Klaviyo does not publish its paid tiers on the pricing page, only an estimate builder
• You send SMS heavily; mobile messages are metered separately

GetResponse: pros & cons

• Unlimited monthly email sends on every paid plan
• Course creator, webinars and website builder on the Creator tier
• 14-day trial with no credit card
• Starter allows only one automation workflow
• Prices scale with contact list size
• Enterprise features like SSO and dedicated IP are quote-only

Klaviyo: pros & cons

• Data Depth: Unrivaled at using store data to drive marketing results.
• Segmentation: Group your customers with surgical precision based on purchase habits.
• Predictions: Uses AI to predict exactly when a customer will make their next purchase.
• E-mail + SMS: Combine both communication channels into a single automated flow.
• Pricey: Costs grow quite steeply as your subscriber list becomes larger.
• Learning Curve: Requires deep e-commerce knowledge to utilize every feature effectively.
• Setup: Integrating with non-Shopify platforms can be technically complex.