Loops vs Mailgun
A source-aware comparison of pricing, documented capabilities and workflow fit.
Short answer
- Price: not directly comparable — Loops is free tier available, Mailgun is pricing not verified.
- How to start: Loops is free tier available, Mailgun is pricing not verified.
- Where they differ: on what we checked they match — both offer public api and sso (saml).
These lines are generated from the pricing we track, not from a paid placement. How we score tools.
What Loops is
Loops is email for software companies: transactional and marketing sends in one place with a modern API. Keeping product and marketing email in one place with a modern API suits software teams who do not want two systems and two reputations. It is young, so campaign tooling is thinner than the established marketing platforms.
What Mailgun is
Mailgun is a developer-focused email API for sending, receiving and tracking mail at volume. Inbound routing and detailed logs make it a good fit when email is a data source and not just an output. The interface assumes a developer; marketing teams will not be composing anything here. Logs are the reason support tickets get resolved quickly.
Side by side
What Loops is built to do
- Unified sends
- Handles transactional and campaign email from one account.
- Developer API
- Triggers messages from application events through a typed API.
- Audience filters
- Segments contacts on product attributes for campaigns.
What Mailgun is built to do
- Sending API
- Delivers mail programmatically with per-domain configuration.
- Inbound routing
- Parses received mail into webhooks for the application.
- Detailed logs
- Retains searchable delivery logs for debugging.
Choose Loops if
- Software companies that want one tool for product and marketing email.
Choose Mailgun if
- Applications sending transactional email programmatically.
Evidence and freshness
Where a claim on this page comes from a vendor page, it is linked here.
Loops: pros & cons
- Clean developer experience
- Transactional and campaign email together
- Simple, readable pricing
- Younger than established providers
- Fewer advanced segmentation features
- Smaller deliverability track record
Mailgun: pros & cons
- Strong API and inbound routing
- Detailed logs and analytics
- Scales to high volume
- Support tiers cost extra
- Deliverability depends on IP setup
- Interface is developer-oriented
Our verdict on Loops
Pleasant to work with. Very large senders should still test deliverability carefully.
Our verdict on Mailgun
A solid technical choice. Budget for a dedicated IP if volume matters.