Loops vs Mailjet

What Loops is

Loops is email for software companies: transactional and marketing sends in one place with a modern API. Keeping product and marketing email in one place with a modern API suits software teams who do not want two systems and two reputations. It is young, so campaign tooling is thinner than the established marketing platforms.

What Mailjet is

Mailjet handles transactional and marketing email with a collaborative template editor and European data hosting. European hosting and a template editor several people can work in at once make it unusual among developer-first senders. Raw scale features are a step behind the largest providers. The trade is scale, not usability.

What Loops is built to do

Unified sends

Handles transactional and campaign email from one account.

Developer API

Triggers messages from application events through a typed API.

Audience filters

Segments contacts on product attributes for campaigns.

What Mailjet is built to do

Collaborative templates

Lets several people edit the same email template.

EU data hosting

Processes and stores sending data within the EU.

Transactional and marketing sends

Runs both message types from one account and API.

Choose Loops if

• Software companies that want one tool for product and marketing email.

Choose Mailjet if

• European teams needing both marketing and transactional email.

Loops: pros & cons

• Clean developer experience
• Transactional and campaign email together
• Simple, readable pricing
• Younger than established providers
• Fewer advanced segmentation features
• Smaller deliverability track record

Mailjet: pros & cons

• Real-time collaboration on templates
• EU data residency option
• Transactional and marketing together
• Deliverability trails specialist providers
• Interface can be slow
• Advanced features on higher tiers