Moz vs Yoast SEO
A source-aware comparison of pricing, documented capabilities and workflow fit.
Short answer
- Price: not directly comparable — Moz is pricing not verified, Yoast SEO is pricing not verified.
- How to start: both are pricing not verified.
- Where they differ: only Yoast SEO has open source / self-hostable; both offer public api.
These lines are generated from the pricing we track, not from a paid placement. How we score tools.
What Moz is
Moz provides SEO tooling: rank tracking, site audits, keyword research and its own link index and domain authority metric. Domain Authority remains its most-cited output, useful as a rough comparative signal rather than a target to chase. Its link index and keyword data are smaller than the leading crawlers, which is the trade for a gentler interface and price.
What Yoast SEO is
Yoast SEO manages the technical SEO of a WordPress site: meta tags, sitemaps, schema and content checks.
Side by side
| Moz | Yoast SEO | |
|---|---|---|
| Category | Marketing | Marketing |
| How to start | Not verifiednot a monthly price | Not verifiednot a monthly price |
| Public API | Yes | Yes |
| Mobile app | No | not checked |
| Open source / self-hostable | No | Yes |
| SSO (SAML) | Yes | not checked |
| Visit | Moz ↗ | Yoast SEO ↗ |
What Moz is built to do
- Link index and Domain Authority
- Reports referring domains and a comparative authority score.
- Keyword research
- Estimates volume and difficulty for target queries.
- Site crawl
- Audits pages for technical and on-page issues on a schedule.
Choose Moz if
- Small teams doing SEO without a dedicated specialist.
Choose Yoast SEO if
- Anyone running SEO on a WordPress site.
Evidence and freshness
Where a claim on this page comes from a vendor page, it is linked here.
Yoast SEO
Open source, free — vendor page verified · reviewed 2026-09-03
Moz: pros & cons
- Domain Authority is widely referenced
- Approachable interface for non-specialists
- Good learning material
- Link index smaller than Ahrefs or Semrush
- Rank tracking limits on lower plans
- Some data updates slowly
Yoast SEO: pros & cons
- Handles WordPress SEO plumbing correctly
- Content analysis guides non-specialists
- Free version covers the essentials
- Readability advice is formulaic
- Premium upsells are persistent
- Adds weight to the admin interface
Our verdict on Moz
Fine as a first SEO tool. Serious link analysis needs a bigger index.
Our verdict on Yoast SEO
The default for good reason. Treat its green lights as hygiene, not strategy.