Marketing
Yoast SEO
Search engine optimization plugin for WordPress.
What it is
Yoast SEO manages the technical SEO of a WordPress site: meta tags, sitemaps, schema and content checks.
Strengths and trade-offs
What works well
- Handles WordPress SEO plumbing correctly
- Content analysis guides non-specialists
- Free version covers the essentials
Where it falls short
- Readability advice is formulaic
- Premium upsells are persistent
- Adds weight to the admin interface
Who it is for
Anyone running SEO on a WordPress site.
Our verdict
The default for good reason. Treat its green lights as hygiene, not strategy.
Closest alternatives we track
Same category, ordered by verified starting price.
What we checked
- Public APIOffers a documented API you can build against.Not checked
- Mobile appHas a native app for iOS or Android, not just a mobile website.Not checked
- Open source / self-hostableSource is open and the tool can be run on your own infrastructure.Not checked
- SSO (SAML)Supports SAML single sign-on on at least one plan.Not checked
“Not checked” means exactly that — we have not verified it, and we do not guess.