How much does ClickFunnels cost?

ClickFunnels Launch is $97 a month or $81 a month billed annually, with 10,000 contacts and 5 custom domains. Scale is $197 ($164 annually) and Optimize $297 ($248 annually) with more workspaces and contacts; Dominate is $5,997 a year. All plans have a 14-day free trial and a 30-day money-back guarantee.

What are the main drawbacks of ClickFunnels?

The trade-offs we noted: Expensive relative to piecing it together; Pages are heavy and slow; Marketing style will not suit every brand.

When should you not use ClickFunnels?

Skip ClickFunnels if: Your budget is under $100/month — there is no cheaper tier; You need more than 10K contacts on the entry plan; You only need landing pages; cheaper page builders exist.

Marketing

ClickFunnels

Sales funnel builder.

What it is

ClickFunnels builds sales funnels — landing pages, upsells and checkout — as one connected flow. It is opinionated about the shape of a sale: pages, order bumps and upsells are one flow rather than parts you assemble. That makes it fast for a direct-response offer and a poor fit for a normal marketing site, where a website builder does more for less.

ClickFunnels pricing

ClickFunnels publishes 1 plan. Paid tiers start at $97/mo billed annually.

ClickFunnels plans and published prices, taken from the vendor’s pricing page.
Plan	Price	What the vendor’s page says
Launch	$97/mo billed annually	Launch $97/month or $81 annual: 1 workspace, 2 members, 10K contacts, 5 domains

Prices read from the vendor's own pricing page on 2026-09-08. Vendors change plans without notice — check the source before you budget. Source

Key features

Funnel builder
Chains landing pages, checkout and upsells into one measured flow.
Order bumps and upsells
Adds one-click offers at and after checkout.
Built-in checkout
Takes payment without wiring up a separate commerce platform.

Strengths and trade-offs

What works well

Funnel flow is the core concept, not an add-on
Templates for common offers
Payments and upsells included

Where it falls short

Expensive relative to piecing it together
Pages are heavy and slow
Marketing style will not suit every brand

Who it is for

Direct-response marketers selling courses and info products.

Pick it or skip it

Pick ClickFunnels if

Marketers who want funnels, email and courses in one platform with a 14-day trial
Solo founders on Launch: $97/month ($81 annually) with 10K contacts and 5 domains
Teams running several brands: Scale ($197) and Optimize ($297) add workspaces and members

Skip it if

Your budget is under $100/month — there is no cheaper tier
You need more than 10K contacts on the entry plan
You only need landing pages; cheaper page builders exist

Our verdict

Effective for its intended playbook. A poor fit for brands that do not sell that way.

Frequently asked questions

How much does ClickFunnels cost?: ClickFunnels Launch is $97 a month or $81 a month billed annually, with 10,000 contacts and 5 custom domains. Scale is $197 ($164 annually) and Optimize $297 ($248 annually) with more workspaces and contacts; Dominate is $5,997 a year. All plans have a 14-day free trial and a 30-day money-back guarantee.
Who is ClickFunnels best for?: Direct-response marketers selling courses and info products.
What are the main drawbacks of ClickFunnels?: The trade-offs we noted: Expensive relative to piecing it together; Pages are heavy and slow; Marketing style will not suit every brand.
When should you not use ClickFunnels?: Skip ClickFunnels if: Your budget is under $100/month — there is no cheaper tier; You need more than 10K contacts on the entry plan; You only need landing pages; cheaper page builders exist.

What we checked

Public APIOffers a documented API you can build against.Yes
Mobile appHas a native app for iOS or Android, not just a mobile website.No
Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
SSO (SAML)Supports SAML single sign-on on at least one plan.No

“Not checked” means exactly that — we have not verified it, and we do not guess.

Evidence and freshness

Status: Vendor pricing page verifiedReviewed: 2026-09-08

ClickFunnels — Pricing ↗
Checked 2026-09-08 · Supports: Launch $97/month or $81 annual: 1 workspace, 2 members, 10K contacts, 5 domains, Scale $197/$164: 5 workspaces, 75K contacts; Optimize $297/$248: 10 workspaces, 150K contacts; Dominate $5,997/year, 14-day trial; 30-day money back; no sales commission

Limit: Vendor pricing page was reviewed by an editor on this date; this record is not a ToolCompare benchmark. Prices and limits change.

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