How much does Leadpages cost?

Leadpages publishes 6 plans: HTML Pub Starter at $6/mo, Pro at $17/mo, Business at $28/mo, Leadpages Grow at $57/mo, Optimize at $115/mo, Scale at $231/mo. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.

What are the main drawbacks of Leadpages?

The trade-offs we noted: Fewer optimisation features; Builder can be restrictive; Overlaps with your website tool.

When should you not use Leadpages?

Skip Leadpages if: You need more than 4 custom domains on the entry Leadpages plan; You want a free plan — only a 7-day trial; You want full auto-optimisation on a lower tier; that is Scale ($231/month).

Marketing

Leadpages

Landing pages and lead capture.

What it is

Leadpages builds landing pages and lead capture forms, aimed at small businesses rather than enterprise advertisers. It targets the small business that needs a page and a form working this week, not a testing programme. Conversion tooling is present but shallow, so advertisers running serious experiments usually look higher up the market.

Leadpages pricing

Leadpages publishes 6 plans. Paid tiers start at $6/mo.

Leadpages plans and published prices, taken from the vendor’s pricing page.
Plan	Price	What the vendor’s page says
HTML Pub Starter	$6/mo	HTML Pub Starter $6, Pro $17, Business $28/month
Pro	$17/mo	HTML Pub Starter $6, Pro $17, Business $28/month
Business	$28/mo	HTML Pub Starter $6, Pro $17, Business $28/month
Leadpages Grow	$57/mo	Leadpages Grow $57/month: unlimited pages and traffic, 4 custom domains; Optimize $115; Scale $231
Optimize	$115/mo	Leadpages Grow $57/month: unlimited pages and traffic, 4 custom domains; Optimize $115; Scale $231
Scale	$231/mo	Leadpages Grow $57/month: unlimited pages and traffic, 4 custom domains; Optimize $115; Scale $231

Prices read from the vendor's own pricing page on 2026-09-08. Vendors change plans without notice — check the source before you budget. Source

Cheaper alternatives to Leadpages — same category, ordered by verified starting price.

Key features

Template-driven pages
Starts from conversion-oriented templates rather than a blank canvas.
Lead capture forms
Collects leads with delivery of a lead magnet built in.
Site hosting
Hosts pages and small sites on a custom domain.

Strengths and trade-offs

What works well

Cheaper than enterprise landing page tools
Templates that convert reasonably well
Includes basic A/B testing

Where it falls short

Fewer optimisation features
Builder can be restrictive
Overlaps with your website tool

Who it is for

Small businesses running modest campaigns.

Pick it or skip it

Pick Leadpages if

Small businesses that want unlimited pages and traffic with no overage fees: Grow $57/month
Marketers who want AI traffic routing and heatmaps on Optimize ($115/month)
Publishers who only need hosting: HTML Pub plans from $6/month

Skip it if

You need more than 4 custom domains on the entry Leadpages plan
You want a free plan — only a 7-day trial
You want full auto-optimisation on a lower tier; that is Scale ($231/month)

Our verdict

Reasonable value at the low end. Serious ad spend justifies a stronger testing platform.

Frequently asked questions

How much does Leadpages cost?: Leadpages publishes 6 plans: HTML Pub Starter at $6/mo, Pro at $17/mo, Business at $28/mo, Leadpages Grow at $57/mo, Optimize at $115/mo, Scale at $231/mo. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.
Who is Leadpages best for?: Small businesses running modest campaigns.
What are the main drawbacks of Leadpages?: The trade-offs we noted: Fewer optimisation features; Builder can be restrictive; Overlaps with your website tool.
When should you not use Leadpages?: Skip Leadpages if: You need more than 4 custom domains on the entry Leadpages plan; You want a free plan — only a 7-day trial; You want full auto-optimisation on a lower tier; that is Scale ($231/month).

What we checked

Public APIOffers a documented API you can build against.Yes
Mobile appHas a native app for iOS or Android, not just a mobile website.No
Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
SSO (SAML)Supports SAML single sign-on on at least one plan.No

“Not checked” means exactly that — we have not verified it, and we do not guess.

Evidence and freshness

Status: Vendor pricing page verifiedReviewed: 2026-09-08

Leadpages — Pricing ↗
Checked 2026-09-08 · Supports: Leadpages Grow $57/month: unlimited pages and traffic, 4 custom domains; Optimize $115; Scale $231, HTML Pub Starter $6, Pro $17, Business $28/month, 7-day trial; annual saves 20%

Limit: Vendor pricing page was reviewed by an editor on this date; this record is not a ToolCompare benchmark. Prices and limits change.

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