Marketing
Hootsuite
Schedule and manage social accounts in one place.
What it is
Hootsuite schedules and monitors social accounts across networks, with team approval workflows and reporting. Approval chains and role separation are what larger or regulated teams actually buy it for; scheduling alone is available far cheaper. That governance is dead weight for a one-person account, which is the usual reason it loses on price.
Hootsuite pricing
Hootsuite publishes 2 plans. Paid tiers start at $99/user/mo billed annually.
| Plan | Price | What the vendor’s page says |
|---|---|---|
| Standard | $99/user/mo billed annually | Standard $99/user/month annual: 10 social accounts |
| Professional | $199/user/mo billed annually | Professional $199 and Advanced $399/user/month annual: unlimited social accounts; Enterprise custom |
Prices read from the vendor's own pricing page on 2026-09-08. Vendors change plans without notice — check the source before you budget. Source
Cheaper alternatives to Hootsuite — same category, ordered by verified starting price.
Key features
Multi-network scheduling
Queues posts across networks from a single calendar.
Approval workflows
Requires named reviewers before a post publishes.
Social listening
Monitors keywords and mentions across networks in streams.
Strengths and trade-offs
What works well
- Covers most major networks in one place
- Approval workflows for teams
- Long track record and stable
Where it falls short
- Expensive relative to newer tools
- Interface feels dated
- Analytics depth gated behind higher tiers
Who it is for
Marketing teams managing several accounts with approval steps.
Pick it or skip it
Pick Hootsuite if
- Marketing teams managing 10 social accounts from one dashboard: Standard $99/user/month annually
- Agencies that need unlimited social accounts on Professional ($199) or Advanced ($399)
- Companies that want a 14-day trial without a card
Skip it if
- You are a solo creator on a budget — there is no free plan and the entry price is $99/month
- You want month-to-month pricing: the plans page shows annual rates only
- You need enterprise governance: that is custom-priced
Our verdict
The established option. Solo creators get better value from lighter tools.
Closest alternatives we track
Same category, ordered by verified starting price.
Frequently asked questions
- How much does Hootsuite cost?
- Hootsuite Standard is $99 per user per month billed annually with 10 social accounts. Professional is $199 and Advanced $399 per user per month annually, both with unlimited social accounts. Enterprise is custom. There is no free plan, but every tier has a 14-day trial without a credit card.
- How much does Hootsuite cost?
- Hootsuite publishes 2 plans: Standard at $99/user/mo billed annually, Professional at $199/user/mo billed annually. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.
- Who is Hootsuite best for?
- Marketing teams managing several accounts with approval steps.
- What are the closest alternatives to Hootsuite?
- In the same category we track Later and Hypefury. Each has its own review page with verified pricing, and the comparison links above show them side by side.
- What are the main drawbacks of Hootsuite?
- The trade-offs we noted: Expensive relative to newer tools; Interface feels dated; Analytics depth gated behind higher tiers.
- When should you not use Hootsuite?
- Skip Hootsuite if: You are a solo creator on a budget — there is no free plan and the entry price is $99/month; You want month-to-month pricing: the plans page shows annual rates only; You need enterprise governance: that is custom-priced.
What we checked
- Public APIOffers a documented API you can build against.Yes
- Mobile appHas a native app for iOS or Android, not just a mobile website.Yes
- Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
- SSO (SAML)Supports SAML single sign-on on at least one plan.Yes
“Not checked” means exactly that — we have not verified it, and we do not guess.
Evidence and freshness
Status: Vendor pricing page verifiedReviewed: 2026-09-08
- Hootsuite — Plans ↗
Checked 2026-09-08 · Supports: Standard $99/user/month annual: 10 social accounts, Professional $199 and Advanced $399/user/month annual: unlimited social accounts; Enterprise custom, 14-day trial, no card; no free plan
Limit: Vendor pricing page was reviewed by an editor on this date; this record is not a ToolCompare benchmark. Prices and limits change.
Compare Hootsuite with alternatives
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Same job, different pricing. Verified starting price first.
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