How much does Later cost?

Billed yearly, Starter is $18.75, Growth $37.50 and Scale $82.50 per month, all with a 14-day free trial. Those figures carry a current 25% off promotion, and monthly billing rates are not shown on the pricing page.

What is a social set in Later?

One profile from each supported platform — Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat — so one set is eight social profiles. Starter includes 1 set, Growth 2 and Scale 6.

How many posts can you schedule on Later?

Starter allows 30 posts per profile per month, Growth 180, and Scale is unlimited.

Can you add extra users to a Later plan?

Only from Growth up, at $3.75 per user per month, alongside extra social sets at $11.25 each. Starter cannot buy extra users, sets or AI credits.

How much does Later cost?

Later publishes 3 plans: Starter at $18.75/mo billed annually, Growth at $37.5/mo billed annually, Scale at $82.5/mo billed annually. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.

Does Later have a free plan?

No free plan is listed on the vendor's pricing page. Later is sold as a paid subscription.

What are the closest alternatives to Later?

In the same category we track Sprout Social, Hootsuite and Hypefury. Each has its own review page with verified pricing, and the comparison links above show them side by side.

What are the main drawbacks of Later?

The trade-offs we noted: Starter allows no add-ons of any kind; Scheduled posts are capped per profile below the top tier; Analytics history is limited by plan.

When should you not use Later?

Skip Later if: You are on Starter and expect to expand — extra social sets, users and AI credits are not sold on that plan at all; You run several accounts on the same network: each one consumes a social set, so two Instagram handles cost two sets; You post heavily below the top tier: Starter caps 30 posts per profile per month and Growth 180; only Scale is unlimited.

Marketing

Later

Visual social scheduling built around Instagram.

What it is

Later is a social media scheduling and analytics platform whose pricing unit is the 'social set' — one profile from each supported network — rather than the individual account, so a brand running two Instagram handles consumes two sets even though it uses one network. Plans also cap how many posts each profile can schedule per month and how far back analytics reach, and the AI features draw on a small monthly credit allowance. Starter is the tier where the limits bite hardest: it cannot buy extra sets, users or credits at all.

Later pricing

Later publishes 3 plans. Paid tiers start at $18.75/mo billed annually.

Later plans and published prices, taken from the vendor’s pricing page.
Plan	Price	What the vendor’s page says
Starter	$18.75/mo billed annually	Starter $18.75 USD/month billed yearly: 1 social set (8 social profiles), 1 user, 30 posts per profile per month, 5 AI credits per month, platform analytics up to 3 months, Link in Bio, basic support; extra social sets, users and AI credits are explicitly not available
Growth	$37.5/mo billed annually	Growth $37.50 USD/month billed yearly: 2 social sets (16 profiles), 2 users, 180 posts per profile per month, 50 AI credits, analytics up to 1 year, social inbox, internal and external approvals, UGC collection, custom roles and permissions
Scale	$82.5/mo billed annually	Scale $82.50 USD/month billed yearly: 6 social sets (48 profiles), unlimited posts, 100 AI credits, analytics up to 2 years, Meta Ads analytics, custom analytics, competitive benchmarking, brand health and brand mentions, priority support

Prices read from the vendor's own pricing page on 2026-09-09. Vendors change plans without notice — check the source before you budget. Source

Cheaper alternatives to Later — same category, ordered by verified starting price.

Key features

Multi-network scheduling
Publishes to Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat.
Approval workflow
Internal and external collaboration and approvals from the Growth plan.
Analytics history
Platform analytics reaching back 3 months, 1 year or 2 years by plan.

Strengths and trade-offs

What works well

One social set covers all eight supported networks
Extra sets, users and AI credits are priced add-ons on Growth and above
Approvals, social inbox and UGC collection from the middle tier

Where it falls short

Starter allows no add-ons of any kind
Scheduled posts are capped per profile below the top tier
Analytics history is limited by plan

Who it is for

Social media managers and small agencies scheduling across several networks.

Pick it or skip it

Pick Later if

One brand on many networks: a single social set covers one profile on each of the eight supported platforms
Small teams that need approvals and a shared inbox — those start on Growth at $37.50 per month billed yearly
Agencies that grow in steps: extra social sets are $11.25 a month and extra users $3.75 a month on Growth and above
Reporting-led buyers who need Meta Ads analytics, benchmarking and two years of history, which is Scale at $82.50 per month

Skip it if

You are on Starter and expect to expand — extra social sets, users and AI credits are not sold on that plan at all
You run several accounts on the same network: each one consumes a social set, so two Instagram handles cost two sets
You post heavily below the top tier: Starter caps 30 posts per profile per month and Growth 180; only Scale is unlimited
You need long analytics history — Starter keeps 3 months and Growth 1 year

Our verdict

Priced sensibly if you fit inside a social set and its post cap. Count your profiles first — the set, not the seat, is what you are buying.

Closest alternatives we track

Same category, ordered by verified starting price.

Frequently asked questions

How much does Later cost?: Billed yearly, Starter is $18.75, Growth $37.50 and Scale $82.50 per month, all with a 14-day free trial. Those figures carry a current 25% off promotion, and monthly billing rates are not shown on the pricing page.
What is a social set in Later?: One profile from each supported platform — Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat — so one set is eight social profiles. Starter includes 1 set, Growth 2 and Scale 6.
How many posts can you schedule on Later?: Starter allows 30 posts per profile per month, Growth 180, and Scale is unlimited.
Can you add extra users to a Later plan?: Only from Growth up, at $3.75 per user per month, alongside extra social sets at $11.25 each. Starter cannot buy extra users, sets or AI credits.
How much does Later cost?: Later publishes 3 plans: Starter at $18.75/mo billed annually, Growth at $37.5/mo billed annually, Scale at $82.5/mo billed annually. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.
Does Later have a free plan?: No free plan is listed on the vendor's pricing page. Later is sold as a paid subscription.
Who is Later best for?: Social media managers and small agencies scheduling across several networks.
What are the closest alternatives to Later?: In the same category we track Sprout Social, Hootsuite and Hypefury. Each has its own review page with verified pricing, and the comparison links above show them side by side.
What are the main drawbacks of Later?: The trade-offs we noted: Starter allows no add-ons of any kind; Scheduled posts are capped per profile below the top tier; Analytics history is limited by plan.
When should you not use Later?: Skip Later if: You are on Starter and expect to expand — extra social sets, users and AI credits are not sold on that plan at all; You run several accounts on the same network: each one consumes a social set, so two Instagram handles cost two sets; You post heavily below the top tier: Starter caps 30 posts per profile per month and Growth 180; only Scale is unlimited.

What we checked

Public APIOffers a documented API you can build against.Yes
Mobile appHas a native app for iOS or Android, not just a mobile website.Yes
Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
SSO (SAML)Supports SAML single sign-on on at least one plan.No

“Not checked” means exactly that — we have not verified it, and we do not guess.

Evidence and freshness

Status: Vendor pricing page verifiedReviewed: 2026-09-09

Later — Pricing ↗
Checked 2026-09-09 · Supports: 14-day free trial on all plans; prices shown are billed yearly with a promotion reading '3 months free | 25% off', Starter $18.75 USD/month billed yearly: 1 social set (8 social profiles), 1 user, 30 posts per profile per month, 5 AI credits per month, platform analytics up to 3 months, Link in Bio, basic support; extra social sets, users and AI credits are explicitly not available, Growth $37.50 USD/month billed yearly: 2 social sets (16 profiles), 2 users, 180 posts per profile per month, 50 AI credits, analytics up to 1 year, social inbox, internal and external approvals, UGC collection, custom roles and permissions, Growth add-ons: extra social sets $11.25 USD/month each, extra users $3.75 USD/month, extra AI credits sold per 100 credits/month, Scale $82.50 USD/month billed yearly: 6 social sets (48 profiles), unlimited posts, 100 AI credits, analytics up to 2 years, Meta Ads analytics, custom analytics, competitive benchmarking, brand health and brand mentions, priority support, A social set is defined as one profile from each supported platform, Prices are billed in USD and applicable taxes are extra

Limit: Vendor pricing page was reviewed by an editor on this date; this record is not a ToolCompare benchmark. Prices and limits change. The page defaults to yearly billing and the monthly rates render client-side, so the monthly price of each plan could not be read from the vendor page. The listed prices carry an active '3 months free / 25% off' promotion; the undiscounted rate is not shown.

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