Crazy Egg vs Matomo
A source-aware comparison of pricing, documented capabilities and workflow fit.
Short answer
- Price: not directly comparable — Crazy Egg is pricing not verified, Matomo is free tier available.
- How to start: Crazy Egg is pricing not verified, Matomo is free tier available.
- Where they differ: only Matomo has mobile app, open source / self-hostable and sso (saml); both offer public api.
These lines are generated from the pricing we track, not from a paid placement. How we score tools.
What Crazy Egg is
Crazy Egg records how visitors scroll and click, producing heatmaps and session recordings. Heatmaps answer a specific question — where attention actually goes on a page — that a numbers dashboard cannot. It is a diagnostic tool rather than an analytics system, so it complements rather than replaces traffic reporting.
What Matomo is
Matomo is web analytics you can self-host, giving you the data without sending it to a third party. It covers most of what mainstream analytics does, with full data ownership. Self-hosting means the raw data never leaves your servers, which removes a whole class of consent and data-transfer questions. The price is that you now run and scale an analytics database, and reporting on high-traffic sites needs real hardware.
Side by side
| Crazy Egg | Matomo | |
|---|---|---|
| Category | Marketing | Marketing |
| How to start | Not verifiednot a monthly price | Free tiernot a monthly price |
| Public API | Yes | Yes |
| Mobile app | No | Yes |
| Open source / self-hostable | No | Yes |
| SSO (SAML) | No | Yes |
| Visit | Crazy Egg ↗ | Matomo ↗ |
What Crazy Egg is built to do
- Click and scroll heatmaps
- Visualises where visitors click and how far they scroll.
- Session recordings
- Replays individual visits to see where people struggle.
- A/B testing
- Runs simple page tests without developer involvement.
What Matomo is built to do
- Self-hosted or cloud
- Runs on your own servers or as a managed instance, with the same reporting.
- Raw data ownership
- Keeps unsampled visit data in a database you control and can query directly.
- Heatmaps and session recording
- Adds behaviour tools alongside standard traffic reporting.
Choose Crazy Egg if
- Teams that want to see how a page is used, not just how many visited.
Choose Matomo if
- Organisations with privacy or regulatory reasons not to use hosted analytics.
Evidence and freshness
Where a claim on this page comes from a vendor page, it is linked here.
Crazy Egg: pros & cons
- Heatmaps are easy to read and share
- Session recordings show real behaviour
- Simple A/B testing included
- Sampling limits on lower plans
- Recordings raise privacy questions
- Less depth than full analytics
Matomo: pros & cons
- You keep the raw data on your own servers
- Cookie-free tracking option eases consent requirements
- Open source with a cloud option if you prefer
- Self-hosting requires database maintenance
- Reporting is slower on large datasets
- Cloud pricing scales with pageviews
Our verdict on Crazy Egg
Good for finding the obvious problem on a page. Make sure your privacy policy covers recordings.
Our verdict on Matomo
The strongest option when data ownership is a requirement. Otherwise the operational load is real.