Marketing Review
Matomo
Deep Dive Analysis
Matomo is web analytics you can self-host, giving you the data without sending it to a third party. It covers most of what mainstream analytics does, with full data ownership.
Target Audience
Organisations with privacy or regulatory reasons not to use hosted analytics.
The Final Verdict
"The strongest option when data ownership is a requirement. Otherwise the operational load is real."
Best Alternatives to Matomo
What we checked
Public API
Offers a documented API you can build against.
Mobile app
Has a native app for iOS or Android, not just a mobile website.
Open source / self-hostable
Source is open and the tool can be run on your own infrastructure.
SSO (SAML)
Supports SAML single sign-on on at least one plan.
These are facts that can be checked, not opinions. Where we have not checked, it says so — we do not fill the gap with a guess.