Marketing
Microsoft Clarity
Free behavior analytics.
What it is
Microsoft Clarity is a free, user behavior analytics tool that helps you understand how people are interacting with your website. It provides heatmaps, session recordings, and powerful 'dead click' and 'rage click' detection to find UX friction points. Unlike Hotjar, Clarity is completely free with no traffic limits, making it an incredible value for websites of all sizes. It is lightweight and GDPR compliant, offering a powerful way to see your site through your users' eyes without spending a dime.
Microsoft Clarity pricing
Microsoft Clarity does not publish a plan ladder we could verify. Free.
Prices read from the vendor's own pricing page on 2026-09-07. Vendors change plans without notice — check the source before you budget. Price verification log.
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Key features
Session Recordings
Watch real videos of user visits to see exactly where they get stuck or confused.
Instant Heatmaps
See where people are clicking and how far they are scrolling on every page.
Rage Click Analysis
Find and fix UI elements that are causing user frustration in real-time.
Performance Insights
Monitor page load times and their impact on user engagement directly.
Strengths and trade-offs
What works well
- 100% Free: No hidden fees or traffic limits, ever.
- Instant Setup: Start recording and generating heatmaps within minutes of installation.
- Rage Click Detection: Automatically highlights where users are getting frustrated.
- Google Analytics Link: Syncs your recordings directly with your GA data for deep context.
Where it falls short
- Basic Surveys: Lacks the deep user feedback and survey tools found in Hotjar.
- Reporting Limits: Analytical filters are powerful but less customizable than pro tools.
- Data Retention: Historical data is kept for a limited time compared to paid competitors.
Who it is for
Website Owners and UX Designers.
Pick it or skip it
Pick Microsoft Clarity if
- Heatmaps and session recordings at any traffic level — the vendor states no traffic limits and no cost
- Sites that cannot justify a paid analytics subscription
- Teams in regulated markets: the vendor states GDPR and CCPA readiness
Skip it if
- You are uncomfortable sending behavioural data to Microsoft in exchange for a free product
- You need funnel or revenue analytics; this is behaviour recording, not product analytics
- You want a paid support contract; there is no paid tier to buy
Our verdict
A genuinely free heatmap and session-recording tool, with no seat or session caps to work around.
Frequently asked questions
- How much does Microsoft Clarity cost?
- Microsoft Clarity is free to use. We verified this against the vendor's own page; see "What we checked" below for the date.
- Does Microsoft Clarity have a free plan?
- Yes. Microsoft Clarity is free to use at its base level.
- Who is Microsoft Clarity best for?
- Website Owners and UX Designers.
- What are the main drawbacks of Microsoft Clarity?
- The trade-offs we noted: Basic Surveys: Lacks the deep user feedback and survey tools found in Hotjar.; Reporting Limits: Analytical filters are powerful but less customizable than pro tools.; Data Retention: Historical data is kept for a limited time compared to paid competitors..
- When should you not use Microsoft Clarity?
- Skip Microsoft Clarity if: You are uncomfortable sending behavioural data to Microsoft in exchange for a free product; You need funnel or revenue analytics; this is behaviour recording, not product analytics; You want a paid support contract; there is no paid tier to buy.
What we checked
- Public APIOffers a documented API you can build against.No
- Mobile appHas a native app for iOS or Android, not just a mobile website.No
- Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
- SSO (SAML)Supports SAML single sign-on on at least one plan.No
“Not checked” means exactly that — we have not verified it, and we do not guess.
Evidence and freshness
Status: Vendor pricing page verifiedReviewed: 2026-09-07
- Microsoft Clarity ↗
Checked 2026-09-07 · Supports: always free with no traffic limits, heatmaps, session recordings and AI summaries included, GDPR and CCPA ready, used by more than 2 million sites and applications
Limit: Vendor pricing page was reviewed; this record is not a ToolCompare benchmark.
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