Marketing
OptinMonster
Popups and lead capture forms.
What it is
OptinMonster builds popups, floating bars and other on-site campaigns to capture email addresses, and it is sold on an annual subscription with an aggressive introductory discount. The headline monthly figures are 60% off for the first twelve months only; the vendor states plainly that all renewals are at full price, which roughly doubles the cost in year two. The tiers are separated less by campaign type than by how many sites you can run, how many campaign impressions you get, and which targeting triggers are unlocked — exit intent, the feature most buyers arrive for, is on the third tier.
OptinMonster pricing
OptinMonster publishes 3 plans. Paid tiers start at $7/mo.
| Plan | Price | What the vendor’s page says |
|---|---|---|
| Basic | $7/mo | Basic $7/month, normally $210/year, save $126: 1 site, 2,500 campaign impressions, all campaign types, 700+ templates, page targeting, time and scroll triggers, unlimited campaigns and subscribers |
| Pro | $29/mo | Pro $29/month, normally $870/year, save $522: 3 sites, 25,000 impressions, exit intent, revenue attribution, countdown timers, campaign scheduling, webhooks, Zapier, Google Analytics, remove OptinMonster badge, 2 sub-accounts |
| Growth | $49/mo | Growth $49/month, normally $1,470/year, save $882: 5 sites, 100,000 impressions, geolocation targeting, new vs returning visitor, OnSite Retargeting, follow-up campaigns, coupon wheel campaigns, custom branding and JavaScript, ecommerce integrations, unlimited sub-accounts |
Prices read from the vendor's own pricing page on 2026-09-09. Vendors change plans without notice — check the source before you budget. Source
Key features
Campaign builder
700+ templates for popups, bars, slide-ins and inline forms.
Behaviour targeting
Page, time, scroll, referrer, device and geolocation triggers by tier.
Exit intent
Fires a campaign as the visitor moves to leave; available from the Pro plan.
Strengths and trade-offs
What works well
- Unlimited campaigns and subscribers on every plan
- Wide targeting trigger set on higher tiers
- 14-day money-back guarantee
Where it falls short
- Advertised prices are first-year only; renewals are full price
- Exit intent is not on the two cheapest plans
- Impressions and site count are hard caps per tier
Who it is for
Small business and ecommerce site owners building an email list.
Pick it or skip it
Pick OptinMonster if
- A single site starting a list: Basic is $7 a month for the first year, with unlimited campaigns and subscribers
- Buyers who want A/B testing and full analytics without exit intent — Plus at $19 a month covers two sites
- Anyone whose main goal is exit-intent capture, which begins on Pro at $29 a month with revenue attribution and badge removal
- Ecommerce sellers needing Shopify or WooCommerce integrations, coupon wheels and OnSite Retargeting, which are Growth at $49 a month
Skip it if
- You are budgeting past year one: the renewal is full price — $210, $570, $870 and $1,470 a year respectively
- You came for exit intent and planned to buy Basic or Plus; that trigger starts on Pro
- You have traffic: impressions are capped at 2,500, 10,000, 25,000 and 100,000 per tier
- You want to pay monthly — the vendor states monthly subscriptions cost about twice the annual rate
Our verdict
Fine for a first list-building tool, but budget for year two: the renewal, not the intro price, is the real cost. If exit intent is why you are buying, the entry plans do not have it.
Frequently asked questions
- How much does OptinMonster cost?
- Billed annually and discounted 60% for the first 12 months: Basic $7, Plus $19, Pro $29 and Growth $49 per month. Renewals are at full price — $210, $570, $870 and $1,470 per year.
- Does OptinMonster renew at the same price?
- No. The pricing page states that the discount is introductory and all renewals bill at full price, so the second year is roughly two and a half times the first.
- Which OptinMonster plan has exit intent?
- Pro, at $29 a month for the first year. Basic and Plus do not include exit intent; Pro also adds revenue attribution, campaign scheduling and badge removal.
- How many impressions does OptinMonster allow?
- 2,500 a month on Basic, 10,000 on Plus, 25,000 on Pro and 100,000 on Growth. Campaigns and subscribers themselves are unlimited on every plan.
- How much does OptinMonster cost?
- OptinMonster publishes 3 plans: Basic at $7/mo, Pro at $29/mo, Growth at $49/mo. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.
- Does OptinMonster have a free plan?
- No free plan is listed on the vendor's pricing page. OptinMonster is sold as a paid subscription.
- Who is OptinMonster best for?
- Small business and ecommerce site owners building an email list.
- What are the main drawbacks of OptinMonster?
- The trade-offs we noted: Advertised prices are first-year only; renewals are full price; Exit intent is not on the two cheapest plans; Impressions and site count are hard caps per tier.
- When should you not use OptinMonster?
- Skip OptinMonster if: You are budgeting past year one: the renewal is full price — $210, $570, $870 and $1,470 a year respectively; You came for exit intent and planned to buy Basic or Plus; that trigger starts on Pro; You have traffic: impressions are capped at 2,500, 10,000, 25,000 and 100,000 per tier.
What we checked
- Public APIOffers a documented API you can build against.Yes
- Mobile appHas a native app for iOS or Android, not just a mobile website.No
- Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
- SSO (SAML)Supports SAML single sign-on on at least one plan.No
“Not checked” means exactly that — we have not verified it, and we do not guess.
Evidence and freshness
Status: Vendor pricing page verifiedReviewed: 2026-09-09
- OptinMonster — Pricing ↗
Checked 2026-09-09 · Supports: All plans are billed annually and advertised at 60% off for 12 months, Basic $7/month, normally $210/year, save $126: 1 site, 2,500 campaign impressions, all campaign types, 700+ templates, page targeting, time and scroll triggers, unlimited campaigns and subscribers, Plus $19/month, normally $570/year, save $342: 2 sites, 10,000 impressions, A/B testing, device targeting, content locking, yes/no forms, full analytics reporting, advanced integrations, Pro $29/month, normally $870/year, save $522: 3 sites, 25,000 impressions, exit intent, revenue attribution, countdown timers, campaign scheduling, webhooks, Zapier, Google Analytics, remove OptinMonster badge, 2 sub-accounts, Growth $49/month, normally $1,470/year, save $882: 5 sites, 100,000 impressions, geolocation targeting, new vs returning visitor, OnSite Retargeting, follow-up campaigns, coupon wheel campaigns, custom branding and JavaScript, ecommerce integrations, unlimited sub-accounts, Footnote: 'Special introductory pricing, all renewals are at full price', Monthly subscriptions are offered, but the vendor states annual subscriptions are 50% less than monthly, 14-day money-back guarantee
Limit: Vendor pricing page was reviewed by an editor on this date; this record is not a ToolCompare benchmark. Prices and limits change. The advertised monthly figures are a first-year introductory rate; the vendor confirms renewals bill at full price.
Other Marketing tools
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More Marketing tools: see the full Marketing category
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