Marketing
Typeform
Beautiful online forms.
What it is
Typeform turned the boring online form into a conversational experience. Instead of a long list of questions, Typeform asks them 'one at a time,' mimicking a human conversation. This approach significantly increases completion rates and provides a much better user experience. With its beautiful design, complex logic jumps, and deep integrations, it is the premier choice for brands that want to collect data without annoying their customers.
Typeform pricing
Typeform publishes 2 plans. Paid tiers start at $25/mo billed annually.
| Plan | Price | What the vendor’s page says |
|---|---|---|
| Basic | $25/mo billed annually | Basic $25/month annual, $29 monthly, 100 responses/month |
| Business | $83/mo billed annually | Business $83/month annual, $99 monthly, 10,000 responses/month |
Prices read from the vendor's own pricing page on 2026-09-07. Vendors change plans without notice — check the source before you budget. Source Price verification log.
Does Typeform work with…
Key features
Logic Jump
Create personalized paths for users based on their specific answers.
Visual Customization
Deep control over fonts, colors, and backgrounds to match your brand.
App Integrations
Send your form data directly to Slack, HubSpot, or Google Sheets.
Calculator
Perform real-time calculations to give users scores or price quotes instantly.
Strengths and trade-offs
What works well
- High Conversion: The 'one question at a time' format dramatically improves completion.
- Aesthetic Design: Forms that look like high-end websites, not boring spreadsheets.
- Logic Jumps: Ask follow-up questions based on the user's previous answers.
- Video Support: Embed videos and use VideoAsk to create truly interactive forms.
Where it falls short
- High Price: One of the most expensive form builders on the market.
- Limited Free Plan: The number of monthly responses allowed for free is very low.
- Not for Large Data: Not ideal for very complex, multi-page data entry tasks.
Who it is for
Marketers, Researchers, and High-End Brands.
Pick it or skip it
Pick Typeform if
- Forms where completion rate matters — one question at a time is the whole product
- Low volume: the free plan covers 100 responses a month with unlimited questions
- Buyers comparing entry cost: Basic is $25/mo billed annually
Skip it if
- You collect real volume — free stops at 100 responses/month and Basic also includes only 100
- You need thousands of responses: 1,000/month starts at Plus ($50/mo annual), 10,000 at Business ($83/mo)
- You want a simple cheap form; this is priced as a conversion tool, not a form builder
Our verdict
One question at a time, which measurably lifts completion rates on longer forms.
Closest alternatives we track
Same category, ordered by verified starting price.
Frequently asked questions
- How much does Typeform cost?
- Typeform publishes 2 plans: Basic at $25/mo billed annually, Business at $83/mo billed annually. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.
- Does Typeform have a free plan?
- Yes. Typeform offers a free tier with limits; paid plans unlock higher usage or team features.
- Who is Typeform best for?
- Marketers, Researchers, and High-End Brands.
- What are the main drawbacks of Typeform?
- The trade-offs we noted: High Price: One of the most expensive form builders on the market.; Limited Free Plan: The number of monthly responses allowed for free is very low.; Not for Large Data: Not ideal for very complex, multi-page data entry tasks..
- When should you not use Typeform?
- Skip Typeform if: You collect real volume — free stops at 100 responses/month and Basic also includes only 100; You need thousands of responses: 1,000/month starts at Plus ($50/mo annual), 10,000 at Business ($83/mo); You want a simple cheap form; this is priced as a conversion tool, not a form builder.
What we checked
- Public APIOffers a documented API you can build against.Yes
- Mobile appHas a native app for iOS or Android, not just a mobile website.No
- Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
- SSO (SAML)Supports SAML single sign-on on at least one plan.Yes
“Not checked” means exactly that — we have not verified it, and we do not guess.
Evidence and freshness
Status: Vendor pricing page verifiedReviewed: 2026-09-07
- Typeform — Pricing ↗
Checked 2026-09-07 · Supports: free tier 100 responses/month with unlimited questions per form, Basic $25/month annual, $29 monthly, 100 responses/month, Plus $50/month annual, $59 monthly, 1,000 responses/month, Business $83/month annual, $99 monthly, 10,000 responses/month
Limit: Vendor pricing page was reviewed; this record is not a ToolCompare benchmark.
Compare Typeform with alternatives
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