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Best Hotjar Alternatives in 2026

These are the 5 closest tools to Hotjar that we track, ordered by what they cost to start. Each entry says how its pricing differs from Hotjar's — based on the numbers we hold, not on who pays us. We do not publish a quality score, because we do not have one we can stand behind. The cheapest verified option is Microsoft Clarity at Free.

Why people leave Hotjar

  • Site Slowdown: Can slightly impact page load speed if not configured correctly.
  • Privacy Compliance: Requires careful masking settings to comply with GDPR and local laws.
  • Free Tier Limits: The number of sessions recorded per day is quite low on the free plan.

These are the drawbacks listed in our own Hotjar review — not complaints we invented for this page.

  1. 1
    Microsoft Clarity

    Free behavior analytics.

    vs Hotjar: cheaper to start (Free vs $39/user/mo).

  2. 2
    Buffer

    Social media planning.

    vs Hotjar: cheaper to start ($6/user/mo vs $39/user/mo).

  3. 3
    ConvertKit

    Email for creators.

    vs Hotjar: cheaper to start ($9/user/mo vs $39/user/mo).

  4. 4
    Mailchimp

    Email marketing.

    vs Hotjar: cheaper to start ($13/user/mo vs $39/user/mo).

  5. 5
    Typeform

    Beautiful online forms.

    vs Hotjar: cheaper to start ($25/user/mo vs $39/user/mo).