How much does Carrot cost?

Carrot publishes 3 plans: AI Suite add-on at $99/mo, Individual at $119/mo, Agency at $299/mo. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.

What are the main drawbacks of Carrot?

The trade-offs we noted: Only makes sense in real estate; Sites look similar to other Carrot sites; Monthly cost on top of your marketing spend.

When should you not use Carrot?

Skip Carrot if: You need several sites — each extra site is $39/month (Individual) or $29 (Agency); You want AI lead management included: the AI Suite is a $99/month add-on; You are outside real estate; the templates and SEO are niche-specific.

Marketing

Carrot

Websites and lead gen for real estate investors.

What it is

Carrot builds websites and lead generation funnels specifically for real estate investors and agents. The templates and lead funnels are written for one industry, so a real estate investor gets a working site without briefing a designer. That specificity is the whole value and the whole limit. Outside that niche a general site builder does more.

Carrot pricing

Carrot publishes 3 plans. Paid tiers start at $99/mo.

Carrot plans and published prices, taken from the vendor’s pricing page.
Plan	Price	What the vendor’s page says
AI Suite add-on	$99/mo	AI Suite add-on $99/month; 30-day money back on primary subscription
Individual	$119/mo	Individual $119/month: 1 site, extra sites $39/month, 35 keywords, 1 call number
Agency	$299/mo	Agency $299/month: extra sites $29/month, 100 keywords

Prices read from the vendor's own pricing page on 2026-09-08. Vendors change plans without notice — check the source before you budget. Source

Key features

Industry templates
Ships sites written for real estate investing and agency use.
Lead capture funnels
Includes forms and follow-up flows tuned to property leads.
Content library
Supplies prewritten pages and posts for the vertical.

Strengths and trade-offs

What works well

Templates already tuned for the niche
SEO content built for property search terms
Lead capture and CRM integration included

Where it falls short

Only makes sense in real estate
Sites look similar to other Carrot sites
Monthly cost on top of your marketing spend

Who it is for

Real estate investors and agents generating leads online.

Pick it or skip it

Pick Carrot if

Real-estate investors and agents who want SEO-ready lead sites: Individual $119/month for 1 site
Agencies managing client sites: Agency $299/month with client dashboards
Teams that want rank tracking and call tracking bundled

Skip it if

You need several sites — each extra site is $39/month (Individual) or $29 (Agency)
You want AI lead management included: the AI Suite is a $99/month add-on
You are outside real estate; the templates and SEO are niche-specific

Our verdict

Well fitted to its niche and useless outside it. The template similarity is the trade-off for speed.

Frequently asked questions

How much does Carrot cost?: Carrot publishes 3 plans: AI Suite add-on at $99/mo, Individual at $119/mo, Agency at $299/mo. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.
Who is Carrot best for?: Real estate investors and agents generating leads online.
What are the main drawbacks of Carrot?: The trade-offs we noted: Only makes sense in real estate; Sites look similar to other Carrot sites; Monthly cost on top of your marketing spend.
When should you not use Carrot?: Skip Carrot if: You need several sites — each extra site is $39/month (Individual) or $29 (Agency); You want AI lead management included: the AI Suite is a $99/month add-on; You are outside real estate; the templates and SEO are niche-specific.

What we checked

Public APIOffers a documented API you can build against.No
Mobile appHas a native app for iOS or Android, not just a mobile website.No
Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
SSO (SAML)Supports SAML single sign-on on at least one plan.No

“Not checked” means exactly that — we have not verified it, and we do not guess.

Evidence and freshness

Status: Vendor pricing page verifiedReviewed: 2026-09-08

Carrot — Pricing ↗
Checked 2026-09-08 · Supports: Individual $119/month: 1 site, extra sites $39/month, 35 keywords, 1 call number, Agency $299/month: extra sites $29/month, 100 keywords, AI Suite add-on $99/month; 30-day money back on primary subscription

Limit: Vendor pricing page was reviewed by an editor on this date; this record is not a ToolCompare benchmark. Prices and limits change.

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