How much does GoHighLevel cost and what is the sub-account limit?

Starter is $97/month or $970/year with 3 sub-accounts. Unlimited is $297/month or $2,970/year with unlimited sub-accounts, basic API access and phone and email rebilling at no markup. Agency Pro is $497/month or $4,970/year and adds SaaS Mode, automated sub-account creation, rebilling with markup, user and agent reporting and advanced API access. Enterprise is custom. Contacts and users are unlimited on every plan, so the sub-account count — not headcount — is what forces an upgrade. All plans come with a 14-day free trial.

How much does GoHighLevel cost?

GoHighLevel publishes 3 plans: Starter at $97/mo, Unlimited at $297/mo, Agency Pro at $497/user/mo. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.

What are the main drawbacks of GoHighLevel?

The trade-offs we noted: Each individual feature is beaten by a specialist; Steep learning curve; Support quality is a common complaint.

When should you not use GoHighLevel?

Skip GoHighLevel if: You only need one or two of the modules — the price assumes you are replacing a stack (CRM, funnels, email/SMS, calls, booking, reputation, courses); You are watching usage costs: phone, SMS, email and several AI features are metered on top of the plan fee; You want the platform without agency structure; sub-accounts and rebilling are the model, and the cheapest tier is capped at 3.

Marketing

GoHighLevel

All-in-one marketing platform for agencies.

What it is

GoHighLevel bundles CRM, funnels, email, SMS and booking into one platform that agencies resell under their own brand. The reason agencies use it is resale: the whole stack can be white-labelled and sold on under their own brand. As a tool for your own business it is a bundle of adequate parts rather than a leader in any single one.

GoHighLevel pricing

GoHighLevel publishes 3 plans. Paid tiers start at $97/mo.

GoHighLevel plans and published prices, taken from the vendor’s pricing page.
Plan	Price	What the vendor’s page says
Starter	$97/mo	Starter $97/month or $970/year: 3 sub-accounts, unlimited contacts, unlimited users, 24/7 support, all core features
Unlimited	$297/mo	Unlimited $297/month or $2,970/year: unlimited sub-accounts, rebill phone and email with no markup, basic API access
Agency Pro	$497/user/mo	Agency Pro $497/month or $4,970/year: SaaS Mode, automated sub-account creation, rebill phone and email with markup, user/agent reporting, advanced API access

Prices read from the vendor's own pricing page on 2026-09-09. Vendors change plans without notice — check the source before you budget. Source

Key features

White-label platform
Rebrands the entire product for resale to clients.
Bundled marketing stack
Combines CRM, funnels, email, SMS and booking in one account.
Sub-account management
Runs many client accounts from one agency console.

Strengths and trade-offs

What works well

White-label resale for agencies
Replaces several separate subscriptions
Unlimited sub-accounts on higher tiers

Where it falls short

Each individual feature is beaten by a specialist
Steep learning curve
Support quality is a common complaint

Who it is for

Marketing agencies that want to resell a platform under their own name.

Pick it or skip it

Pick GoHighLevel if

Solo marketers and small agencies: Starter is $97/month ($970/year) with 3 sub-accounts, and contacts and users are unlimited on every plan
Agencies serving many clients — Unlimited at $297/month ($2,970/year) removes the sub-account cap and adds basic API access and phone/email rebilling at no markup
Agencies reselling the platform: Agency Pro at $497/month ($4,970/year) adds SaaS Mode, automated sub-account creation, rebilling with markup, user/agent reporting and advanced API access

Skip it if

You only need one or two of the modules — the price assumes you are replacing a stack (CRM, funnels, email/SMS, calls, booking, reputation, courses)
You are watching usage costs: phone, SMS, email and several AI features are metered on top of the plan fee
You want the platform without agency structure; sub-accounts and rebilling are the model, and the cheapest tier is capped at 3

Our verdict

The resale model is the reason to buy it. As a tool for one business, specialists do each job better.

Frequently asked questions

How much does GoHighLevel cost and what is the sub-account limit?: Starter is $97/month or $970/year with 3 sub-accounts. Unlimited is $297/month or $2,970/year with unlimited sub-accounts, basic API access and phone and email rebilling at no markup. Agency Pro is $497/month or $4,970/year and adds SaaS Mode, automated sub-account creation, rebilling with markup, user and agent reporting and advanced API access. Enterprise is custom. Contacts and users are unlimited on every plan, so the sub-account count — not headcount — is what forces an upgrade. All plans come with a 14-day free trial.
How much does GoHighLevel cost?: GoHighLevel publishes 3 plans: Starter at $97/mo, Unlimited at $297/mo, Agency Pro at $497/user/mo. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.
Who is GoHighLevel best for?: Marketing agencies that want to resell a platform under their own name.
What are the main drawbacks of GoHighLevel?: The trade-offs we noted: Each individual feature is beaten by a specialist; Steep learning curve; Support quality is a common complaint.
When should you not use GoHighLevel?: Skip GoHighLevel if: You only need one or two of the modules — the price assumes you are replacing a stack (CRM, funnels, email/SMS, calls, booking, reputation, courses); You are watching usage costs: phone, SMS, email and several AI features are metered on top of the plan fee; You want the platform without agency structure; sub-accounts and rebilling are the model, and the cheapest tier is capped at 3.

What we checked

Public APIOffers a documented API you can build against.Yes
Mobile appHas a native app for iOS or Android, not just a mobile website.Yes
Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
SSO (SAML)Supports SAML single sign-on on at least one plan.No

“Not checked” means exactly that — we have not verified it, and we do not guess.

Evidence and freshness

Status: Vendor pricing page verifiedReviewed: 2026-09-09

HighLevel — Pricing ↗
Checked 2026-09-09 · Supports: Starter $97/month or $970/year: 3 sub-accounts, unlimited contacts, unlimited users, 24/7 support, all core features, Unlimited $297/month or $2,970/year: unlimited sub-accounts, rebill phone and email with no markup, basic API access, Agency Pro $497/month or $4,970/year: SaaS Mode, automated sub-account creation, rebill phone and email with markup, user/agent reporting, advanced API access, Enterprise: custom, contact the enterprise team, Unlimited contacts and unlimited users on all plans; 14-day free trial on any plan, Core features: conversation AI, voice AI, content AI, funnel AI, reviews AI, website and funnel builder, CRM and pipelines, email + SMS marketing, inbound and outbound calling, social media management, workflow automation, booking calendars, reputation management, payments and invoicing, courses, communities, API access, Several features marked with an asterisk on the page indicating metered usage

Limit: Vendor pricing page was reviewed by an editor on this date; this record is not a ToolCompare benchmark. Prices and limits change. Usage-metered items (phone, SMS, email, some AI features) are billed on top of the plan fee; their rates are not quoted here.

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