How much does BuzzSumo cost?

Content Creation is $199/month billed yearly (advertised as saving $478 a year) with 1 user, unlimited searches and 2 alerts. The PR & Comms tier is $299/month billed yearly (saving $718 a year) with 5 users and 5 alerts, adding the media database and journalist outreach plus coverage reports. Paying annually is advertised as saving 20% against monthly. Searches are shared across all users on an account and refresh monthly on the subscription date.

How much does BuzzSumo cost?

BuzzSumo publishes 2 plans: Content Creation at $199/mo billed annually, PR & Comms at $299/mo billed annually. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.

What are the closest alternatives to BuzzSumo?

In the same category we track Frase and Clearscope. Each has its own review page with verified pricing, and the comparison links above show them side by side.

What are the main drawbacks of BuzzSumo?

The trade-offs we noted: Expensive for occasional use; Social share data has become less reliable; Overlaps with SEO tools you may own.

When should you not use BuzzSumo?

Skip BuzzSumo if: You need several seats cheaply — the entry tier is a single user and seats are what separate the tiers; You want monthly billing at the listed rate: the prices shown are billed yearly, with the page advertising a 20% saving over monthly; You only need occasional alerts: alert counts are low (2 then 5) and are a per-tier limit rather than an add-on.

Marketing

BuzzSumo

Content and influencer research.

What it is

BuzzSumo finds which content performs in a topic and who shares it, supporting content and outreach research. Seeing what already spread in a topic, and who spread it, turns content planning and outreach into the same research session. It reports what performed, not why, so editorial judgement still does the hard part.

BuzzSumo pricing

BuzzSumo publishes 2 plans. Paid tiers start at $199/mo billed annually.

BuzzSumo plans and published prices, taken from the vendor’s pricing page.
Plan	Price	What the vendor’s page says
Content Creation	$199/mo billed annually	Content Creation $199/mo billed yearly, save $478/yr: 1 user, unlimited searches, 2 alerts; includes Content Analyzer, Trending Feeds, Question Analyzer
PR & Comms	$299/mo billed annually	PR & Comms $299/mo billed yearly, save $718/yr: 5 users, 5 alerts, everything in Content Creation plus media database and outreach, coverage reports

Prices read from the vendor's own pricing page on 2026-09-09. Vendors change plans without notice — check the source before you budget. Source

Cheaper alternatives to BuzzSumo — same category, ordered by verified starting price.

Key features

Content performance search
Ranks articles in a topic by engagement across networks.
Influencer identification
Finds accounts that share content in a subject area.
Alerts
Monitors brands, keywords and competitors for new mentions.

Strengths and trade-offs

What works well

Fast answer to what performs in a niche
Influencer and journalist discovery
Alerts for brand mentions

Where it falls short

Expensive for occasional use
Social share data has become less reliable
Overlaps with SEO tools you may own

Who it is for

Content and PR teams researching topics and outreach targets.

Pick it or skip it

Pick BuzzSumo if

Solo marketers researching content: Content Creation is $199/month billed yearly with 1 user, unlimited searches and 2 alerts
PR and comms teams — the next tier is $299/month billed yearly with 5 users, 5 alerts, the media database and outreach, and coverage reports
Anyone who needs question research: the Question Analyzer searches customer questions across forums including Amazon, Reddit and Quora on the entry tier

Skip it if

You need several seats cheaply — the entry tier is a single user and seats are what separate the tiers
You want monthly billing at the listed rate: the prices shown are billed yearly, with the page advertising a 20% saving over monthly
You only need occasional alerts: alert counts are low (2 then 5) and are a per-tier limit rather than an add-on

Our verdict

Useful for research sprints. Hard to justify as an always-on subscription for a small team.

Closest alternatives we track

Same category, ordered by verified starting price.

Frequently asked questions

How much does BuzzSumo cost?: Content Creation is $199/month billed yearly (advertised as saving $478 a year) with 1 user, unlimited searches and 2 alerts. The PR & Comms tier is $299/month billed yearly (saving $718 a year) with 5 users and 5 alerts, adding the media database and journalist outreach plus coverage reports. Paying annually is advertised as saving 20% against monthly. Searches are shared across all users on an account and refresh monthly on the subscription date.
How much does BuzzSumo cost?: BuzzSumo publishes 2 plans: Content Creation at $199/mo billed annually, PR & Comms at $299/mo billed annually. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.
Who is BuzzSumo best for?: Content and PR teams researching topics and outreach targets.
What are the closest alternatives to BuzzSumo?: In the same category we track Frase and Clearscope. Each has its own review page with verified pricing, and the comparison links above show them side by side.
What are the main drawbacks of BuzzSumo?: The trade-offs we noted: Expensive for occasional use; Social share data has become less reliable; Overlaps with SEO tools you may own.
When should you not use BuzzSumo?: Skip BuzzSumo if: You need several seats cheaply — the entry tier is a single user and seats are what separate the tiers; You want monthly billing at the listed rate: the prices shown are billed yearly, with the page advertising a 20% saving over monthly; You only need occasional alerts: alert counts are low (2 then 5) and are a per-tier limit rather than an add-on.

What we checked

Public APIOffers a documented API you can build against.Yes
Mobile appHas a native app for iOS or Android, not just a mobile website.No
Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
SSO (SAML)Supports SAML single sign-on on at least one plan.Yes

“Not checked” means exactly that — we have not verified it, and we do not guess.

Evidence and freshness

Status: Vendor pricing page verifiedReviewed: 2026-09-09

BuzzSumo — Pricing ↗
Checked 2026-09-09 · Supports: Content Creation $199/mo billed yearly, save $478/yr: 1 user, unlimited searches, 2 alerts; includes Content Analyzer, Trending Feeds, Question Analyzer, PR & Comms $299/mo billed yearly, save $718/yr: 5 users, 5 alerts, everything in Content Creation plus media database and outreach, coverage reports, Pay annually and save 20%, Searches are shared by all users on an account and refresh monthly on the subscription date, Question Analyzer searches customer questions across millions of forum posts including Amazon, Reddit and Quora

Limit: Vendor pricing page was reviewed by an editor on this date; this record is not a ToolCompare benchmark. Prices and limits change.

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