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Frase

SEO content briefs and optimisation.

What it is

Frase builds SEO content briefs from search results and helps draft content against them. Building the brief from live search results is faster than reading ten competitors yourself, and it keeps the outline anchored to what ranks. Drafting quality is ordinary, so it is best treated as research plus a skeleton.

Frase pricing

Frase publishes 4 plans. Paid tiers start at $39/mo billed annually, and a free tier is listed alongside them.

Frase plans and published prices, taken from the vendor’s pricing page.
PlanPriceWhat the vendor’s page says
Free$0/moFree 7-day trial with no credit card
Starter$39/mo billed annuallyStarter $39/month billed yearly, $49 month to month: 1 seat, 1 site, 10 articles and 50 audit pages a month, publishing to WordPress, Webflow, Sanity or Wix, SEO and GEO scores, AI Visibility on ChatGPT and Google AI, Content Guard watching 10 pages
Professional$103/user/mo billed annuallyProfessional $103/month billed yearly, $129 month to month: 3 seats and 5 sites, extra seats $29/month, 40 articles and 250 audit pages a month, content calendar, internal linking suggestions, AI crawler monitoring, Perplexity added to AI Visibility, Content Guard on 75 pages
Scale$239/user/mo billed annuallyScale $239/month billed yearly, $299 month to month: 5 seats and up to 10 domains, extra seats $29/month, 100 articles and 1,000 audit pages a month, Content Guard on 300 pages, Claude and Gemini added to AI Visibility, client-ready exportable reports

Prices read from the vendor's own pricing page on 2026-09-09. Vendors change plans without notice — check the source before you budget. Source

Cheaper alternatives to Frase — same category, ordered by verified starting price.

Key features

  • SERP-derived briefs

    Builds an outline from the pages currently ranking for a query.

  • Topic scoring

    Compares draft coverage against competing pages.

  • Draft assistance

    Generates sections against the brief for editing.

Strengths and trade-offs

What works well

  • Briefs assembled from actual SERP data
  • Speeds up the research phase
  • Reasonable price point

Where it falls short

  • Generated drafts need heavy editing
  • Optimisation scores are a proxy, not a guarantee
  • Interface can feel cluttered

Who it is for

Content teams producing search-focused articles regularly.

Pick it or skip it

Pick Frase if

  • Solo SEO writers on one site: Starter is $39/month billed yearly with 10 articles and 50 audit pages a month
  • Content teams that want the whole loop — Professional at $103/month billed yearly adds 3 seats, 5 sites, 40 articles and a content calendar
  • Agencies running many sites, where Scale covers 10 domains, 100 articles and client-ready reports for $239/month billed yearly
  • Anyone wary of overage bills: Starter simply stops at its limits, and the pay-as-you-go option on higher tiers is off by default

Skip it if

  • You want the advertised price monthly — month-to-month is $49, $129 and $299 against the yearly $39, $103 and $239
  • You publish at volume: article allowances are 10, 40 and 100 a month, and audit pages 50, 250 and 1,000
  • Your team is bigger than the seat count — Starter is a single seat, and extra seats on higher plans are $29/month each
  • You need white-label reports, a client portal, SSO or SAML, which are Enterprise-only and custom scoped

Our verdict

Good at the research half. Treat the writing half as a rough draft.

Closest alternatives we track

Same category, ordered by verified starting price.

Frequently asked questions

How much does Frase cost?
Starter is $39/month billed yearly ($49 month to month), Professional $103 ($129 monthly) and Scale $239 ($299 monthly). Enterprise is custom scoped. There is a free 7-day trial with no credit card required.
How many articles does each Frase plan include?
10 articles and 50 audit pages a month on Starter, 40 articles and 250 audit pages on Professional, and 100 articles and 1,000 audit pages on Scale.
Does Frase charge for extra seats?
Yes — additional seats are $29/month on Professional and Scale. Starter is a single seat and cannot add more.
Does Frase charge overage fees?
Not by default. Starter holds at its monthly limits, and Professional and Scale offer optional pay-as-you-go for months that run long, which is switched off unless you enable it.
How much does Frase cost?
Frase publishes 4 plans: Free at $0/mo, Starter at $39/mo billed annually, Professional at $103/user/mo billed annually, Scale at $239/user/mo billed annually. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.
Does Frase have a free plan?
No free plan is listed on the vendor's pricing page. Frase is sold as a paid subscription.
Who is Frase best for?
Content teams producing search-focused articles regularly.
What are the closest alternatives to Frase?
In the same category we track Clearscope and BuzzSumo. Each has its own review page with verified pricing, and the comparison links above show them side by side.
What are the main drawbacks of Frase?
The trade-offs we noted: Generated drafts need heavy editing; Optimisation scores are a proxy, not a guarantee; Interface can feel cluttered.
When should you not use Frase?
Skip Frase if: You want the advertised price monthly — month-to-month is $49, $129 and $299 against the yearly $39, $103 and $239; You publish at volume: article allowances are 10, 40 and 100 a month, and audit pages 50, 250 and 1,000; Your team is bigger than the seat count — Starter is a single seat, and extra seats on higher plans are $29/month each.

What we checked

  • Public APIOffers a documented API you can build against.Yes
  • Mobile appHas a native app for iOS or Android, not just a mobile website.No
  • Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
  • SSO (SAML)Supports SAML single sign-on on at least one plan.No

“Not checked” means exactly that — we have not verified it, and we do not guess.

Evidence and freshness

Status: Vendor pricing page verifiedReviewed: 2026-09-09

  • Frase — Plans and pricing ↗

    Checked 2026-09-09 · Supports: Starter $39/month billed yearly, $49 month to month: 1 seat, 1 site, 10 articles and 50 audit pages a month, publishing to WordPress, Webflow, Sanity or Wix, SEO and GEO scores, AI Visibility on ChatGPT and Google AI, Content Guard watching 10 pages, Professional $103/month billed yearly, $129 month to month: 3 seats and 5 sites, extra seats $29/month, 40 articles and 250 audit pages a month, content calendar, internal linking suggestions, AI crawler monitoring, Perplexity added to AI Visibility, Content Guard on 75 pages, Scale $239/month billed yearly, $299 month to month: 5 seats and up to 10 domains, extra seats $29/month, 100 articles and 1,000 audit pages a month, Content Guard on 300 pages, Claude and Gemini added to AI Visibility, client-ready exportable reports, Enterprise is custom scoped, adding white-label reports, a branded client portal, SSO and SAML, Yearly billing is advertised as saving 20%, billed once a year, Free 7-day trial with no credit card, Starter holds at its monthly limits rather than overflowing; Professional and Scale offer optional pay-as-you-go when a month runs long, off by default

Limit: Vendor pricing page was reviewed by an editor on this date; this record is not a ToolCompare benchmark. Prices and limits change.

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