Marketing
Kajabi
Best for online courses.
What it is
Kajabi is an 'all-in-one' platform for educators and coaches. It replaces the need for separate course hosts, email tools, and page builders. Its primary strength is its 'sales funnel' capability, automating the entire process from a user seeing an ad to buying a course. It offers a premium experience for both the educator and the student.
Kajabi pricing
Kajabi publishes 3 plans. Paid tiers start at $143/mo billed annually.
| Plan | Price | What the vendor’s page says |
|---|---|---|
| Basic | $143/mo billed annually | Basic $143/month annual, $179 monthly |
| Growth | $199/mo billed annually | Growth $199/month annual, $249 monthly |
| Pro | $399/mo billed annually | Pro $399/month annual, $499 monthly |
Prices read from the vendor's own pricing page on 2026-09-07. Vendors change plans without notice — check the source before you budget. Source Price verification log.
Cheaper alternatives to Kajabi — same category, ordered by verified starting price.
Does Kajabi work with…
Key features
Blueprints
Proven, ready-made structures for building courses and communities.
Sales Funnels
Manage your entire sales process through one-click automated pipelines.
Kajabi AI
Draft your curriculum, page copy, and emails using built-in AI tools.
Native Payments
Earn immediately without needing external integrations via their own system.
Strengths and trade-offs
What works well
- All-in-One: Courses, newsletters, site, and payments all on one single bill.
- Advanced Automation: Take actions (like emails) based on specific student behavior.
- Mobile App: Students can watch your courses via a dedicated, branded mobile app.
- Premium UX: The most professional-looking platform in the online education space.
Where it falls short
- Price: The starting price point is significantly higher than most competitors.
- Design Constraints: Can be restrictive for very unique website design needs.
- Learning Curve: Setting up the entire system takes time because of its vast features.
Who it is for
Online Instructors, Coaches, and Info-Entrepreneurs.
Pick it or skip it
Pick Kajabi if
- Education businesses already earning, where one platform replaces four subscriptions
- Creators who want courses, email, payments and a site without stitching tools together
- Trying it properly: a full month free
Skip it if
- You are starting out — Basic is $143/mo billed annually ($179 monthly), before you sell anything
- You use an outside payment provider: Kajabi adds 2% on Basic on top of card fees
- You have a wide catalogue: Basic caps at 5 products, 2,500 contacts and 2 admin users
Our verdict
Everything an education business needs in one place, priced for people already earning from courses.
Closest alternatives we track
Same category, ordered by verified starting price.
Frequently asked questions
- How much does Kajabi cost?
- Kajabi publishes 3 plans: Basic at $143/mo billed annually, Growth at $199/mo billed annually, Pro at $399/mo billed annually. Every figure is read from the vendor's own pricing page; the pricing section above shows the source sentence for each tier.
- Does Kajabi have a free plan?
- No free plan is listed on the vendor's pricing page. Kajabi is sold as a paid subscription.
- Who is Kajabi best for?
- Online Instructors, Coaches, and Info-Entrepreneurs.
- What are the closest alternatives to Kajabi?
- In the same category we track Skool and Podia. Each has its own review page with verified pricing, and the comparison links above show them side by side.
- What are the main drawbacks of Kajabi?
- The trade-offs we noted: Price: The starting price point is significantly higher than most competitors.; Design Constraints: Can be restrictive for very unique website design needs.; Learning Curve: Setting up the entire system takes time because of its vast features..
- When should you not use Kajabi?
- Skip Kajabi if: You are starting out — Basic is $143/mo billed annually ($179 monthly), before you sell anything; You use an outside payment provider: Kajabi adds 2% on Basic on top of card fees; You have a wide catalogue: Basic caps at 5 products, 2,500 contacts and 2 admin users.
What we checked
- Public APIOffers a documented API you can build against.Yes
- Mobile appHas a native app for iOS or Android, not just a mobile website.Yes
- Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
- SSO (SAML)Supports SAML single sign-on on at least one plan.No
“Not checked” means exactly that — we have not verified it, and we do not guess.
Evidence and freshness
Status: Vendor pricing page verifiedReviewed: 2026-09-07
- Kajabi — Pricing ↗
Checked 2026-09-07 · Supports: Basic $143/month annual, $179 monthly, Growth $199/month annual, $249 monthly, Pro $399/month annual, $499 monthly, processing fees 2.9% + $0.30 on Basic, 2.8% on Growth, 2.7% on Pro, third-party payment provider fee 2% Basic, 1% Growth, 0.5% Pro, Basic limits: 5 products, 2,500 contacts, 2 admin users, 30-day free trial
Limit: Vendor pricing page was reviewed; this record is not a ToolCompare benchmark.
Compare Kajabi with alternatives
Other Marketing tools
Not direct replacements for Kajabi — the same category, listed by verified starting price.
More Marketing tools: see the full Marketing category
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