CRM
Keap
CRM, sales and marketing automation with required implementation services.
What it is
Keap combines contact management, sales pipelines, email and text marketing, automation, invoicing and payment connections. The current subscription starts with included users and contacts, requires implementation services, and can add costs for extra users, contact tiers, messaging and payment processing.
Keap pricing
Keap does not publish a plan ladder we could verify. Pricing not verified.
Prices read from the vendor's own pricing page on 2026-08-24. Vendors change plans without notice — check the source before you budget.
Key features
CRM and pipelines
Manages contacts, companies, activities and sales opportunities.
Automation
Triggers follow-up, tasks, campaigns and other supported actions from customer events.
Email and text marketing
Runs campaigns with plan, consent, geography and usage conditions.
Invoices and payments
Creates invoices and checkout flows using Keap Pay or supported external processors.
Strengths and trade-offs
What works well
- Unified contact history: Stores customer details, communications, invoices, payments and activity.
- Sales and marketing workflows: Combines pipelines, email campaigns, forms and automation.
- Commerce tools: Supports invoices, checkout forms, recurring payments and connected processors.
- Open API endpoints: Custom integrations can access supported CRM and automation resources.
Where it falls short
- Required implementation: New subscriptions include a separate implementation-service scope.
- Layered expansion cost: Additional users and contact tiers increase the subscription.
- Regional feature limits: Native payments, phone, texting and the mobile app have documented country constraints.
- Usage and processor fees: Messaging overages and payment processors add charges beyond software access.
Who it is for
Service-oriented small businesses that want CRM, follow-up and payment workflows together and will use the required implementation program.
Pick it or skip it
Pick Keap if
- Businesses consolidating contact, pipeline, campaign and invoice workflows
- Teams willing to map processes and migrate data through implementation services
- Organizations able to forecast contacts, users, messages and processor fees
Skip it if
- You want a low-cost self-serve CRM without required implementation
- Required texting, phone, payments or mobile features are unavailable in your country
- Your integration cannot handle Keap's token and tenant API quotas
Our verdict
Evaluate Keap as a bundled operating system plus implementation, not a base subscription alone; calculate users, contacts, messages, processing and migration before committing.
Frequently asked questions
- Who is Keap best for?
- Service-oriented small businesses that want CRM, follow-up and payment workflows together and will use the required implementation program.
- What are the main drawbacks of Keap?
- The trade-offs we noted: Required implementation: New subscriptions include a separate implementation-service scope.; Layered expansion cost: Additional users and contact tiers increase the subscription.; Regional feature limits: Native payments, phone, texting and the mobile app have documented country constraints..
- When should you not use Keap?
- Skip Keap if: You want a low-cost self-serve CRM without required implementation; Required texting, phone, payments or mobile features are unavailable in your country; Your integration cannot handle Keap's token and tenant API quotas.
What we checked
- Public APIOffers a documented API you can build against.Yes
- Mobile appHas a native app for iOS or Android, not just a mobile website.Yes
- Open source / self-hostableSource is open and the tool can be run on your own infrastructure.No
- SSO (SAML)Supports SAML single sign-on on at least one plan.Yes
“Not checked” means exactly that — we have not verified it, and we do not guess.
Evidence and freshness
Status: Source listed, figures not recordedReviewed: 2026-08-24
- Keap — Pricing ↗
Checked 2026-08-24 · Supports: starting subscription, included users, contact tiers, required implementation, CRM and automation features, regional limitations, messaging charges, processor fees
- Keap Developer — API quotas ↗
Checked 2026-08-24 · Supports: OAuth quota, personal token quota, tenant limit, per-second policy, rate-limit headers, quota response handling
- Keap Help — Merchant accounts ↗
Checked 2026-08-24 · Supports: external processors, merchant fees, Stripe, PayPal, Eway, Authorize.Net
Limit: Vendor documentation was reviewed; ToolCompare did not purchase implementation, test automation, deliver campaigns, process payments, validate regional availability or calculate total cost for a specific contact database.
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