CRM Review

Salesforce

Deep Dive Analysis

Salesforce is the enterprise CRM standard, extensible to almost anything through configuration, its own platform and a large partner ecosystem.

Larger sales organisations with dedicated operations staff.

"Powerful and heavy. Below roughly twenty salespeople, lighter tools usually win on total cost."

CRM within the wider Zoho suite.

CRM that lives inside Google Workspace.

CRM and marketing automation for small business.

Public API

Offers a documented API you can build against.

Yes

Mobile app

Has a native app for iOS or Android, not just a mobile website.

Yes

Open source / self-hostable

Source is open and the tool can be run on your own infrastructure.

SSO (SAML)

Supports SAML single sign-on on at least one plan.

Yes

These are facts that can be checked, not opinions. Where we have not checked, it says so — we do not fill the gap with a guess.